Idyllic Mirror Image Of "Returning To The Original"

Under the background of technological empowerment,Li Ziqi,a girl from rural Sichuan,attracted people's attention.Through modern technical means and communication channels,she used a short video to paint a poetic and idyllic picture for people.This research uses a combination of discourse analysis and image rhetoric research methods,through in-depth interpretation of the short video text published by Li Ziqi on the Weibo platform,combined with the interaction of netizens,to explore how the idyllic landscape in Li Ziqi's short video is presented? How does it resonate with the audience? What psychological needs are met by the audience? The key to Li Ziqi's short video attracting and accumulating a large number of fans is her "truth." In the specific process of field work,hand-made and food cooking,Li Ziqi personally completed every step and every process.This immersive physical work showed a strong sense of substitution.In addition,by skillfully using the first-person narrative perspective,Li Ziqi has further narrowed the psychological distance from the audience.However,subjective realism cannot be equated with objective realism.The "truth" presented by Li Ziqi through images is the truth of art and a reappearance.There must be a certain distance from objective reality."Back to the original" is also double quoted.Through the transformation of his body and the selection and construction of his surrounding environment,Li Ziqi created a heterogeneous space-time environment for the audience,referring to an idyllic rural society completely different from modern civilization,which evoked the audience's heart Nostalgia and nostalgia.Root-seeking,as a cultural phenomenon,often occurs in a transitional period across times.The uncertainty generated by such a crossover can easily cause tension and anxiety.For root-seeking,this spiritual need to go back to the past and find answers to history will be Become a placebo for people to relieve tension and anxiety.Li Ziqi's short video just meets people's root-seeking psychological needs in this era of great transformation and great fracture.In this sense,Li Ziqi's short video is the root-seeking literature and idyllic poetry in this new media era.Li Ziqi's short video has not only won the love and recognition of the Chinese audience,but also received widespread attention from foreign audiences and caused strong resonance among them.Global modern anxiety is a deep-seated reason.In the short video,Li Ziqi shows people with a positive and beautiful image of a rural woman.The happy life she exhibited and the philosophy of survival she conveyed have an emotional massage effect,soothing theanxious heart of modern people.