A Second-level Agends-setting Study During 2019 Ukraine Presidential Election

The purpose of this study is to test second-level agenda-setting theory during the last presidential election in Ukraine.This topic is interesting in that it includes an analysis of several types of media and their influence on the public opinion.Nowadays,almost no one can imagine their life without the media.Social media is becoming more and more popular too.Therefore,in our time,each candidate is trying to use different types of media to the maximum extent,i.e.actively use social media for "communication" with the population.The Internet gives a person the opportunity to select the media and news topics independently.This entails a certain fragmentation of the audience by interests,values,attitudes,in other words,a specific person,depending on his interests,connects to the agenda of a particular group,becoming practically beyond reach for the media agenda.One of the aim of this research is to understand how politicians communicate with the audience and how the audience react to their acts.The Spearman Correlation was used in this study to help finding out the correlation of Zelensky attitudes in different types of media.Previous studies on the Ukrainian presidential election paid little attention to social media platforms,and in the 2019 presidential election,Zelensky used the YouTube platform for his campaign for the first time,and it turned out to be a very successful and effective method.This study will also show whether printed media are relevant sources of information and who it readers are.