Original Finance And Economics WeChat Public Account "Fantong Dai Boss" Operation Strategy Research

The report to the 19 th national congress of the communist party of China(CPC)pointed out that China's economic construction has shifted from the stage of high-speed growth to the stage of high-quality development,and the level of the mass economy has been continuously improved.In an era,we media are developed,As an original financial and economic public account,"Fantong Dai Boss" public account published its first article "the war of memory" on October 21,2017,which gained more than 100,000 readers.After that,it gained more than 2 million fans in a short period of time,with a staggering development speed.This paper takes the samples of its articles pushed from October 21,2017 to December 31,2019 as the research object,summarizes its development process,and expounds the "Fantong Dai Boss " public number from aspects of operation and development status,communication effect,creation concept and value selection.Public breakdown at the same time,for wear boss,operating strategy,analyzes the functions including column set content,topic selection,the title for characteristic,the language style and the dissemination way six aspects of communication strategy,the author summarizes the columns feature set,main characteristic for its overlapping and interactivity,which pay attention to push the article and cross,pay attention to and audience interaction;In terms of topic content selection,the public account of "Fantong Dai Boss" has a wide coverage of hot topics,and the types of articles are diverse.In terms of the characteristics of the title formulation,the public number of "Fantong Dai Boss" is short,concise and humorous,with various forms,giving consideration to the audience's curiosity and topic discussion,strictly controlling the number of words,and paying attention to the meaning of words;In terms of editing and typesetting,the official account of "Fantong Dai Boss" pays attention to visual communication and arrangement,highlighting the viewpoint of the theme and fixing the fixed reading form of "picture before text".Meanwhile,the picture selection of the official account of "Fantong Dai Boss" is more prominent.On the other hand,the language style is relatively fixed.Combined with its professional background and popular reading needs,its writing style is rigorous and humorous.At the same time,it attaches equal importance to professionalism and humor and is rigorous yet interesting.As for the communication mode of "Fantong Dai Boss" public account,its push frequency,time period and field refinement all have their own characteristics.In this paper,data sorting and analysis are conducted on the push time and other contents of each article pushing sample,and it is found that it summarizes its operation strategy experience.In view of the shortcomings of "Fantong Dai Boss" public account,this paper analyzes the purpose,periodicity and attraction of the "agenda setting" theory,and finally summarizes the enlightenment of "Fantong Dai Boss " public account operation on the industry,in order to provide guidance and Suggestions for the industry.The research object of this paper is the original financial and economic public number "Fantong Dai Boss".The subdivision of different sections and the data such as the push time,comments,thumb up number and reading amount of each article are regularly integrated.However,this is also the shortcoming of this study.The data is authentic but cannot avoid the error caused by human.There are few foreign studies on WeChat public number,and WeChat public number is constantly changing,and the relevant materials available in China also have a certain lag,so this paper is relatively weak in the citation of relevant academic theories.Along with the advance of the Internet technology in China,the future WeChat public platform,the public financial and economics,original business,and even the public,will be better and better,the number of WeChat public research more and more attention,the hope that this article to wear the boss is that "rice public,a case study for public financial and economics,as well as the original members of the public,to provide reference,at the same timegive".and then "Fantong Dai Boss" public accounted more thinking about the future.