The Representation System And Value Of Visual Government Communication

With the advent of the information age and picture-reading age,it calls for the visual transformation of political communication.In such an environment,visual political communication blends the characteristics of visual element observability,on-site verifiability,entertainment,injecting vitality into serious government affairs.Visual political communication integrates visual culture and political communication.Taking the government and its related mainstream institutions as the main body,for the purpose of shaping political image and strengthening political identity,using visual forms and government affairs information as its content.And it presents the characteristics of multiple subjects,visual expression,serious content,and audience participation.In the category of visual rhetoric,analyzing the visual pragmatics of visual political communication,follow social rules,era environment,and technical context,clarifying the relationship between the subject of expression and the subject of acceptance,and exploring the mechanism of the three discourse entities:media,space,and event.The visual grammar of visual political communication is represented by three dimensions of composition meaning,reproduction meaning,and interaction meaning.The composition process strengthens political identity through information value,significance,and framing rules.The reproduction process shapes the government image through rhetorical reproduction and process reproduction.The interactive process through contact,distance,attitude,and modality,interactive meanings that tend to be equal are formed.In combination with images,web design,film and television,short video,live broadcast,VLOG and other forms,a representation system for visual political is constructed.The value of visual government communication is reflected in:shaping the new government image from the perspective of original image,image and appearance;participating in the whole process of public opinion issues,increasing information flow,dividing text and visual functions,strengthening political emotions,then optimizing public opinion guidance ecology;promoting the cooperation of social governance subjects,enriching social governance methods,expanding the scope of social governance,and innovating social governance mechanisms;promoting the humanization,intelligence,and socialization of public services,and improve the level of public services.