A Research To Explore The Factors Of Voung Users' Differentiated Privacy Management Behaviors Between Wechat And Weibo

Based on the Communication Privacy Management Theory,this research investigated 20 young users who simultaneously disclose themselves on Wechat and Weibo but have obvious differences in "Platform-use Activeness",to explore what factors affect the multi-platform use behavior of such young people,and what made them be active on Weibo but keep quiet on Wechat.Research found that the differentiated privacy management behaviors between platforms are related to the differentiated "privacy" cognition of individuals in different social media environments.The platform has disciplined individuals' cognition of "privacy" in specific environment,and people will further discipline themselves,continuously adjust their rules of managing privacy boundary in specific environment.People have the initiative to resist platform discipline.Even if they are faced with "context resolution" in a certain social media,they can also actively reconstruct "digital identity" in the whole social media ecosystem and dynamically adjust the boundary of "private space".However,platform discipline limits the risk objects that people take the initiative to guard against.People mainly guard against "Others" in social media,rather than the "Platform" that provides social media services or other third-party organizations that also obtain user data.The black-box characteristics of computer technology,the "iceberg model" of social media platform processing user data and the "consent dilemma" prevailing in the current Internet information service market will make people ignore the risks from the "Platform" or even give up actively to deal with such risks.However,"invisible platform" in fact affects people's perception of risk objects of "Others" in social media,and ultimately affects people's multi-platform use behavior of social media.