The Status And Factors Associated With Privacy Disclosure Behavior For WeChat Users

Personal information security is an important content of network and information security construction in China,and it is also an important cornerstone to realize the high quality development of digital economy in China.As highly sensitive personal information,private information has received extensive attention and high attention from the government,enterprises and citizens.With the rapid development of social media,access to personal information is an important way for the development of the platform,and negative incidents such as information abuse and privacy disclosure have frequently occurred,which has further deepened citizens' concerns about the disclosure environment.Under the dual requirements of high-quality development of the digital economy and privacy information protection,this paper,based on two theoretical perspectives of rational behavior theory and privacy calculation theory,takes We Chat users as the survey object,uses the 2020 survey data of We Chat users' privacy disclosure behavior in Chengdu to explore the privacy disclosure behavior of social media users and its influencing factors theoretically,and provides some basis for Internet companies to formulate benign privacy information acquisition and management strategies.Based on rational behavior theory,privacy calculation theory and its model,this paper constructs a model of privacy disclosure behavior of We Chat users.Through descriptive statistical analysis,independent sample t test,analysis of variance,correlation analysis and multiple linear regression analysis,the research investigates the basic situation and influencing factors of We Chat users' privacy disclosure behavior.The study found that the average value of We Chat users' privacy disclosure is 2.84(SD = 0.461),and the level of privacy disclosure is relatively low.The study found that age,education level,privacy perceived risk,privacy perceived benefit and social media trust significantly affect the privacy disclosure behavior of We Chat users.The older the age,the higher the education level,the stronger the risk of privacy perception,and the less the privacy disclosure behavior;the stronger the privacy perception benefit,the more social media trust,and the more the privacy disclosure behavior.These results show that strengthening the management and protection of user data,,reducing the user's privacy perception risk,improving the privacy settings of social media,and clarifying the data collection and storage,the use and dissemination of ways to enhancing user trust can help social media enterprises to develop reasonable and effective information acquisition strategies,and promoting the healthy development of social media users' privacy disclosure behavior.The innovation of this study is mainly manifested in two aspects: First,the privacy disclosure behavior of We Chat users influencing factors regression model introduces two new independent variables: information leakage experience and social media trust,the influencing factors and their mechanism of action provide a new perspective for interpretation;Second,this study combines perceived privacy risk and privacy concern into the cost factors of privacy calculate.The conclusion shows that perceived privacy risk,as a measurement of the cost cognition of user disclosure,has a negative impact on the privacy disclosure behavior of We Chat users.And privacy concerns do not have a significant impact on privacy disclosure behavior.As a type of social media use,We Chat use also has a privacy paradox.This conclusion is innovative and instructive...