Communication Plan Of 2020 Hangzhou Quality Of Life Review

At present,Hangzhou is faced with the necessity of city brand upgrading and city internationalization.Hangzhou Quality Of Life Review,as the three iconic brand activities in Hangzhou,needs to follow the trend of media reform and explore the possibility of innovation in order to better support urban brand marketing of Hangzhou.This article mainly uses literature research,questionnaire survey and other methods to conduct a research and analysis of Hangzhou Quality Of Life Review for the first time.Summarizing the advantages of the activity and also found that the activity has the following deficiencies:low visibility,insufficient mass communication,low content appeal,insufficient new ideas and so on.In order to solve the above problems,this article introduces the 360-degree city brand international communication model into the communication plan design of Hangzhou Life Quality Review,and proposes the communication strategy and implementation plan.The plan is the first to refines brand value and brand image of the activity,create a series of innovative communication activities that meets the development needs of Hangzhou.Cooperating with daily operations,the three will work together to improve the popularity,participation and brand influence of Hangzhou Life Quality Review,while promoting a new round of city brand building and international development of Hangzhou.