Research Report On Brand Construction Of Rural Museums In Hangzhou

Culture is the soul,and also the soul of a country.The development of regional economy is the key to soft power.The construction of rural and rural museums is the general secretary.The important ones become the important ones in the context.However,since the pilot project of the large village museum in Zhejiang Province,the awareness of "brand" has been realized,and the special color,branding and diversification of rural museums have become reality.The brand building of rural museums in Zhejiang Province is in the initial stage and has not yet formed a mature brand development model.Therefore,it is a timely and positive measure to investigate the brand building and development status of different types of rural museums in Hangzhou and put forward suggestions for brand development.This survey selects four research objects from the list of rural museums in Hangzhou,and selects Jiangnan Cake Art Museum as a case study,taking Xiaoshan Ge Yunfei Memorial Hall,Gongshu Folklore Memory Museum,and Fuyang Yuanshu Museum as a case study.The paper culture museum is the secondary research object,looking for individual and common problems in branding construction,formulating brand development strategies according to the characteristic resources of different rural museums,and summarizing the brands applicable to most rural museums by means of field research,questionnaire surveys,and case studies development program.Read the current brand-related monographs,periodical literature and news communication content,apply brand communication theory,communication theory and new media operation methods,and provide reference suggestions for the brand building of rural museums in Zhejiang Province,hoping to contribute to the sustainable development of rural museums Suggestions and suggestions.