Research On The Marketing Channel Of R Company's Network Security Products

With the continuous development of Internet technology,information technology industry has become an important measure to promote regional economic development and enhance the national scientific and technological strength.As a product of the development of Internet technology,network security industry is a solid shield to promote the healthy development of information technology industry.In developed countries such as Europe and the United States,cybersecurity has already been incorporated into the national defense strategy.Our country has also issued relevant laws and regulations in relevant fields,aiming at maintaining Cyberspace Security and national security.In recent years,with the transformation of various Internet companies to the field of network security,and the rise of various emerging network security companies,the competition in the network security industry is extremely fierce.As the earliest group of veteran enterprises involved in network security industry,R company has strong market competitiveness in network audit management,data security and public opinion prevention and control.But from the market share of network security industry in recent years,we can see that this advantage of R company has been gradually eroded by other companies in the same industry.The main reason for this phenomenon is that the marketing channels of R company have problems.Through on-the-spot investigation of R company,combined with relevant theoretical knowledge,this paper analyzes the current situation of R company's marketing channels.The main research work is as follows:1.Research status.Conclude and summarize the research status and practice of marketing channels at home and abroad,analyze the existing research results and deficiencies,and provide reference for the follow-up research.2.Theoretical support.Through the analysis of the relevant theories and definitions of marketing channels,it provides theoretical support for the follow-up research.3.Problem analysis.This paper analyzes the advantages and disadvantages of the current R company's business environment,uses STP analysis method to analyze the company's market segmentation,target market and market positioning,and points out the existing problems in the marketing channels of R company's current network security products.4.Solutions.In view of the problems existing in the marketing ch annels of R company's network security products,the corresponding improvement measures are proposed,and the corresponding guarantee measures are proposed for the difficulties that may be faced in the implementation of the improvement measures.The research of this paper is based on the actual investigation results of R company.With the support of relevant theories,it is hoped that it will be helpful for the adjustment of R company's marketing channels,and also provide some reference for the development of other enterprises in the same industry.