Analysis And Design Of Internet Cafes Channel Marketing System For Maoming Mobile Data Services

Channel marketing is always an important mobile marketing channel and mean. It has expanded, centralized and occupied the channel for Internet users under the guidance of the general direction of the mobile Internet. Internet cafe's channel in the marketing channel is the most important one. It is also a major land of intense competition for resources. The subject task is to build the mobile service application in the Internet cafes channel promotion and the marketing become the biggest category in the market.The first task is to detail the market investigation and study such as:investigation and study the market, local Internet cafes channel's situation, the application system, the internet user situation, the mobile service, promote methods and the effect situation. According to the investigation and study, designs a set of mobile service promotion application system. After testing repeatedly, formulates the final system development technology file. By laying down each Internet cafe, strict attention by testing the system application process, through the multi-form test method to achieves the inspection standard. We will carry this into the commercial level on October,2010The final achievement is to strict monitoring the data traffic Internet cafe channel's development process through the accurate data, easy operation, stable operation and professional statistics, the efficient and professional supervision as well as the visual effects enhance the enthusiasm of the Internet cafe owners. it will increase the Internet users' participation and the use sticky of business in the business marketing. For the refinement of statistical functions of value-added services it could analysis user habits and consumption habits with different marketing activities, thereby fulfill the active marketing of value-added services. For each layer, at all levels of authority and self requirement, according to channel policy and the management model of building diversity of the Internet cafe, it will sustainable and healthy guarantee the quality of work and achieve the desired objectives.At the end we will success final the analysis and designs for the mobile data traffic of Internet cafes channel marketing system and the implementation. And even more affirms the importance of this system in the Internet cafe channel and the necessary conclusion, also it will pulls out the first prize for the enterprise in the emerging channel market competition.