Research On Perceived Value And Loyalty Of Aggregated News Clients

The multi-faceted use of big data by human beings makes the computer algorithm surging,the increase of network popularity,the expansion of coverage,and the continuous improvement and gradual progress of the people's cultural level.The aggregation news client comes from time to time,which includes many fields,covers many types of users,and has a broad market.However,the academic research on the aggregation news client Less.Aggregation news client and people's living habits are inextricably linked.We want to get a certain amount of knowledge and rich thinking every moment.The aggregation news client is to integrate the traditional media news content,combine the content created by self-Media people,flexibly use interactive technology and recommendation algorithm and other computer technology to recommend personalized content to users,which conforms to the "user label definition".Nowadays,aggregative news client platform enterprises mainly obtain enterprise profits from advertising revenue.Improving user loyalty can increase users' stay time and reading volume in the client platform,increase advertising browsing volume,and thus increase enterprise profits.Strengthening the construction of customer loyalty can make the enterprise superior in many aggregation news clients.The research object of this paper is the aggregation news client,the independent variable is customer perceived value,the intermediary variable is customer satisfaction,the dependent variable is customer loyalty,which constitutes the relationship among the three,and the user perceived value is divided into three elements of emotional value,functional value and social value by the "three-point method".This paper uses literature review method to sort out the definition of each element,and then puts forward the hypothesis through the online survey interview and questionnaire,and determines the questionnaire.Through the online distribution of 432 questionnaires,221 valid questionnaires are extracted,and then according to the data obtained from the questionnaire,correlation analysis,regression analysis,intermediary validity verification analysis are carried out,and the conclusion is:customer perceived value Each factor has a positive effect on customer loyalty,customer satisfaction has a positive effect on customer loyalty,and customer satisfaction as an intermediary factor indirectly affects customer perceived value on customer loyalty.At last,the author suggests that we should improve the content quality of client articles,diversify the forms of news content,introduce opinion leaders,enhance social popularity,enrich incentive mechanism,stimulate users to use continuously,strictly control user experience,maintain user relationship,and improve customer satisfaction,so that users can generate stickiness on the platform,improve the reading amount of articles,and improve the user's advertising browsing View volume to get the profit from advertisement.In this paper,the quality of client news,the improvement of customer viscosity,and the enhancement of technology level are all given suggestions one by one,focusing on the quality,technology assisted aggregation news client,in order to improve user experience,increase user loyalty,improve the main revenue of enterprise advertising,and increase enterprise profits.