Analysis On The Influence Mechanism Of Internet Technology On Quality Of Export Products

As one of the "three carriages" that drives economic growth,China's export industry development pattern is still relatively extensive,facing a lot of problems.Especially in the aspect of product quality,added value of export products is relatively low,and many enterprises are locked in the low level of the industrial chain.Therefore,for Chinese enterprises,it is urgent to change the extensive economic development model.This means putting strength on improving the quality of export products,to strive to achieve stable foreign trade and promote growth.Quality improvement is the only way for a country's economy to become stronger.In the history of modern international economic development,quality plays an important role in promoting the rise of great powers.In the outline of the 13 th five-year plan for national economic and social development,China clearly proposed to accelerate “the construction of quality power” and "promote the construction of quality power and Chinese brand",making the construction of quality power a national strategy.The key point of quality improvement is to comprehensively improve product quality,strengthen the main role of enterprise quality from the source.Moreover,An important means of improving the quality of enterprises is to strengthen the informatization reform of enterprise production system.In recent years,Internet technology has developed rapidly,and relevant products and services have penetrated into every link of enterprise production.In addition,"Internet +" integrates various information technologies in the new era and have earn wide recognition.By linking the Internet with foreign trade,most scholars have confirmed that the Internet can significantly promote the probability and "quantity" of enterprise export,but there is little research on more critical aspect--"quality".By sorting out the literature related to Internet trade and the quality of export products,this paper explores and analyzes the possible impact of the application of the Internet on the quality of export products of enterprises and its transmission path from the perspective of theory and mechanism.And the heterogeneity of such impact may exist between different industries and different destination countries.After empirical tests on related data,we mainly draw the following conclusions: the Internet generally have positive effects on trade,the Internet can have positive impact on its export product quality and its per unit product value.Namely,the enterprise put network into use,improving the quality of its products,in order to strengthen enterprises in the export market product competitiveness.Among them,mass transfer path can be divided into a two-way channel of promotion and inhibition.In addition,the network can also widen the scope of export destination,expand the types of export products.Further heterogeneity tests found that low-end processing trade enterprises using network technology will lock products in the lower industrial level and inhibit quality upgrading;In addition,the effect of network quality upgrade on the destination country with different political risk coefficient has little difference,indicating that enterprises can achieve the effect of quality upgrade by using the network to reduce the impact of environmental uncertainty in export destination countries.At the same time,we find that the use of the Internet by enterprises plays a more significant role in improving the quality of cultural homology in the destination country.Content of this paper expands the research perspective of Internet trade,provides a micro-level theoretical basis for the influence of the use of network on the quality of export products,and also provides a new interpretation perspective for the export quality problems of enterprises in Internet + trading.