Research On The Influence Of "Tik Tok" Imitation Behavior

In 2016,China's short video first year,the emergence of various short video apps has created a short video era.Short video apps such as “kuai shou”,Tik Tok,and “huo shan”videos are frequently seen in people's lives.With the development of mobile Internet,short video has opened up a new information exchange space,with the visual participation,strong interaction of social communication,and the link extension of “short video+” to reconstruct the evolution of video ecology.The eyes of the crowd gathered in the short video industry,among which the "Tik Tok" short video app has become a leader in the short video industry.One of the most prominent features of the " Tik Tok " APP is imitation.The user not only takes video on the line to imitate the content,but also mimics the behavior from the online to the real life scene of the people,causing the whole people to carnival and the whole people to "play fine" phenomenon.Hunting,dangerous imitation behaviors also occur from time to time.Exploring the influencing factors of “Tik Tok” users imitation behavior can better guide users to correctly treat the emergence of short video,an emerging media,and promote the healthy development of the short video industry.On this background,this paper introduces the Social Learning Theory proposed by American social psychologist Albert Bandura in 1986,and explores the influencing factors of the “Tik Tok” users imitation behavior from both personal and environmental aspects.And trying to expand the research boundary of social learning theory to verify the feasibility of the theory in more fields.Social learning theory refers to human beings learning social behavior by observing the behavior of important people in their lives.These observations are stored in the brain in the form of psychological representations or other symbolic representations to help them imitate behavior.The environment and the individual itself are important factors influencing behavior.This study points to the imitation behavior of the “Tik Tok” user,and explores the influence of these two factors on the imitation behavior of the “Tik Tok” user from the environment in which the user is located and the user.This study used literature analysis methods,questionnaire research methods and in-depth interviews,combined with Albert Bandura's social learning theory,Dale H.Schunk's learning scenario model,results expectation scale,general self-efficacy compiled by Schwarzer et al.Sensing Scale(GSES),Tarde‘s "Imitation Theory",etc.,designing the " Tik Tok " imitation behavior influencing factor scale and the " Tik Tok " imitation behavior scale,through participatory observation,offline interview,questionnaire star questionnaire The first-hand data and text data were collected by means of distribution,and finally the data was processed by variable correlation analysis and multiple regression analysis methods,and combined with 8 “shakes that are not visible and offline,” and “watch and shoot” Under the guidance of social learning theory,learning situation model and imitation theory,the user conducts indepth research on the factors affecting the imitation behavior of users.The results of the study show that media models,peer role models,memory representations,internal motivations,clarity and difficulty in setting goals,expectation of results,and self-efficacy all have a positive correlation with the imitation behavior of “Tik Tok” users.In addition,in the multiple regression structural equations constructed in this study,the two factors that affect imitation behavior(internal imitation,external imitation)have a significant impact on the "peer role model","memory representation","internal motivation","clearness" And "results expectation","self-efficacy","media role model",in which the influence of the media role model is greater than the peer role model.