Research On Social Behavior Of Short Video

With the popularity of mobile Internet,the era of pan-entertainment has arrived,and short video has gradually become one of the best pastimes in people's fragmented time.The short video platform has formed two giants,Nan Douyin and Bei Kuaishou,and short video has become a human.Human beings love life necessities.Social as a human nature also plays a decisive role in the short video platform.Social is an indispensable and important attribute of users in the cyberspace.It contributes to the platform to retain and increase the online duration.Therefore,explore the mobile short video platform The social operation mechanism is very necessary.At present,the major mobile short video platforms have different functions for social design and different degrees of functional socialization.Whether users who receive information under the algorithm meet their real needs,what kind of psychology is behind the user 's behavior,short video social What is the status quo,whether there are some general social laws,how to improve this attribute,this article mainly explores the above problems from a macro level.This article takes mobile short video giants Douyin and Kuaishou as the main research objects,and conducts in-depth interviews with 20 users and one staff member of Douyin and Kuaishou to explore the inextricable relationship between short video and social interaction.For short video platforms,content is the priority,or social advancement.Different platforms have their own positioning.In this paper,in-depth interviews and direct observation methods are the main research methods,trying to find corresponding strategies to promote the establishment of social relations through the problems found.,To help the social development of mobile short video platforms.This article mainly studies the phenomenon of short video social networking,at the same time combs the concept and research status of mobile short video,lays the foundation for the research of the full text,and then combines the social function of mobile short video to analyze user behavior characteristics and social attributes,andanalyzes mobile short video users How to conduct social behavior,summarize the social symbols of video users,and analyze the social psychology in combination with the use and satisfaction theory.Through interviews and observations,three modes of content-led,content-mediated,and direct social without intermediary are explored.The perspective raised the existing problems of short video socialization and proposed corresponding strategies.