Situation,Imagination,Performance

In the past two years,the development of live broadcast on the Internet has changed the lives of people.The pressure of real life,the estrangement of interpersonal relationship,loneliness has become the symptoms of modern people.In this context,Audio Live came into being as a combination of live and mobile audio product form.This year,the audio broadcast has gradually entered the people's field of vision from the niche,forming a new scene of self-representation and interaction.Focusing on the research of self-presentation of audio anchors,this paper focuses on three issues: Under what circumstances is the anchor broadcast? How does the anchor locate his own character? How does the anchor launch the show?Taking [QQ Music Audio Live] as an example,Under the theoretical background of symbolic interaction theory,combined with Goffman's theory of dramatization,Collins' s interaction ritual(IR)from the relationship between the anchor and anchor stage,relationship with the user,anchor self examine these three aspects,from the relationship between the anchor and the stage,the relationship between the anchor and the user,and the anchor self-examination,view the self-presentation of the live audio anchor as a system for analysis.In the early stage,the sample was sampled according to the background quantitative data,and then the samples were qualitatively studied.This paper is divided into four parts around the theme:The use of situational analysis of audio live broadcasts,The analysis of the motivation of the role modeling and interaction,The analysis of the anchor's performance composition,Focus case drawing.Goffman believes that “situation” is a tangible,organized social life and has a limited role in performing.He divided "situation" into "front desk" and "backstage".Meyrowitz thinks that the situation is the information system.This parper begins with the “front” situation and focuses on the context of media,the context of use,and the interactive atmosphere of live events.It has been found that,under the emotional atmosphere of the audio broadcast of the company,the interaction between the anchorand the user is more realistic and intimate.Mastering the audio broadcast information system provides the premise for self-rendering.Second,in the context of re-attachment,the audience and the anchor are "imagined" each other,forming the anchor role.Users mainly integrate all kinds of front office symbols with the power of imagination and feedbacks the anchor's performance framework through barrage text and virtual gifts.The anchor performs imaginative performance through the feedback of the audience.The research finds that “imagining” begins with the “common concern” in interaction that leads to emotional connection,and emotions lead to identity construction."Imagination" is the psychological process of identity construction of audio live anchors.Thirdly,under the influence of the situation and imagination,this paper studies the strategic motivation of the audio broadcast performance.It was found that the audio live anchor is more inclined to present a true self,striving to shape an idealized self and complete self-identity.In the study of the self presentation effect of live audio anchors,the author focuses on the marginalized Segmenter anchor and finds that the anchor's self-presentation effect is contradictory.On the one hand,the absence of the anchor in the audio broadcast provides greater freedom for self-presentation.The long-term use makes the anchor's presentation more and more close to the real self.On the other hand,the degree of freedom presented presents many problems,such as the separation between the role and reality,offline silence.