Under The Web2.0Age Of East China City Brand Communication Research

Under the background of globalization, Chinese city changes a process hasentered a stage of rapid development, city brand communication will become the mainmeans of competition between the city. The era of the Web2.0traditional city brandcommunication platform can not satisfy the city audience for city information needs,use of the network a new platform for city brand communication is the future of citybrand marketing is heavy.This paper attempts to Chinese city brand network communication situation,communication channels, the dissemination of the contents and so on, the use ofintegrated marketing theory, communication theory and city brand communication ofscience knowledge, carries on the analysis to summarize, for Chinese city in afterrepositioning the brand communication strategy and way of thinking.The other was the first city to carry out the marketing plan of the city--Ningbocity as a network of city brand communication as a case study, analyzes its networkcity brand communication advantages and disadvantages, and the expectation on thebasis of domestic other city brand communication practice certain enlightenmentfunction.