Research On APP Interface Design Of Mobile Bank Based On User Experience

The rapid development of the Internet economy has brought subversive changes to the service mode of traditional banks.In order to promote the transformation of the Internet,the banking industry has developed and laid out e-commerce platform.As a blue sea of e-commerce,APP has received more and more people's attention.Due to the increasingly fierce competition in the APP market,the user experience has become a soft power for competition among major APPs.A good user experience helps to promote product marketing and increase user loyalty and viscosity.In this context,a survey of existing mobile banking has found that the development of APP in most mobile banking has not received attention.The interface design is in its initial stage.It blindly pursues a flat design style,and the function operation is more cumbersome and the text content is not prominent,resulting in poor user experience.Therefore,how to satisfy the user's demand in a short time and make the user experience to be the best,is the problem that the mobile phone bank APP interface design needs to be solved urgently.This article takes questionnaire survey method,user interview method,competitive product analysis method,character method and situational creation method as the main technical support.The feasibility theory and design practice of APP interface design of mobile phone bank based on user experience are obtained through a lot of data research.Through five chapters,this article makes research and analysis.The work done and the results obtained are as follows: The first chapter studies the research background,purpose,significance,domestic and foreign research status quo,content,and methods of the subject and finds out the problems.The second chapter analyzes the basic theory of user experience and mobile phone bank APP interface design.The third chapter defines the factors that affect the design of the APP interface of mobile phone banks.During this period,300 questionnaires were distributed through the questionnaire star platform.The fourth chapter makes an in-depth study on the design of mobile phone bank APP interface under the user experience,systematically analyzes and explores the principles and procedures for the design of mobile phone bank APP interface,and conducts in-depth interviews with 10 senior mobile phone bank users.The original interface design of the actual case is compared with the five excellent competitive products.Finally,the interface improvement plan is formulated according to the conclusion.In chapter 5,the author carry out the design and practice of the APP interface for mobile banking,and implement the design of the APP interface for mobile banking based on the above research results,and carry out the design and practice from four aspects: interface architecture,process,prototype,and visual design.The final output includes 46 interface designs,including prototypes and visual designs,and through usability test assessments,problems are identified and subsequent iteration plans are developed.In the entire process of research on the design of mobile phone bank APP interface theory to practice,the application of mobile phone bank APP interface design theory based on user experience has been realized,confirming that only the design of mobile phone bank APP interface pays attention to user experience,can get the majority of users and market recognition.This paper makes a useful attempt to design the APP interface of mobile phone bank under the user experience,and provides a reference for the same type of APP interface design in theory and practice.