Research On Decision-Oriented Entrepreneurs' Information Behavior

As the highest decision-maker of the enterprise,the effectiveness of the entrepreneur's decision-making information behavior directly determines the performance and further growth of the enterprise.It is of great theoretical and practical significance to study the relationship between the entrepreneurs' information behavior and their decision-making.In order to distinguish this research from the strategic environment scanning of enterprise managers and information behavior of other decision-making groups.We select the founder,top decision maker,actual owner or business partner of the company or enterprise as the research objects,who are more likely to make show the uniqueness of their information behavior due to that they always make decisions at a strategic level.Based on the integration of relevant information behavior theory,decision theory,personal information world and structural theory,the empirical data of entrepreneurs' information behaviors are obtained through interviews.Nvivo is used to cluster and encode the texts obtained from the interviews,extract the information behaviors and influencing factors of entrepreneurs in the decision-making process,and construct a theoretical model of entrepreneurial information behavior for decision-making.Through the questionnaire,the entrepreneur's information behavior data is obtained at a deeper level.The research finds that entrepreneurs' decision-making information behavior process involves the subject factors,organizational factors,time factors,decision-making factors.The subject factors are divided into cognitive factors and demographic factors.Organizational factors include objective organizational factors and uncertain factors.Time factors are divided into periods and time limits.Decision factors include decision objectives and expectations,decision speed,and decision quality.Entrepreneurial information behavior characteristics include information demand characteristics,information acquisition behavior characteristics,information usage behavior characteristics,information behavior evaluation characteristics and other behavior characteristics.Through descriptive statistics and cross-card analysis,the information behavior characteristics of entrepreneurs in the decision-making process are explored.Finally,the influence of relevant influencing factors on entrepreneurs' information behavior is studied through regression analysis.Through hypothesis testing and regression analysis,it is further found that among the many influencing factors,the demographic characteristics of the subject factors,such as gender,age,tenure,education,etc.,the organizational nature of the organizational factors,the size of the enterprise,and other objective organizational factors have no impact on entrepreneurs' information needs,information acquisition,information use,and information behavior assessment.Cognitive related factors of subjective factors,uncertain factors of organizational factors,periods and time limits of time factors,goals and expectations of decision-making factors,decision-making quality,decision-making speed have significant impact on entrepreneurs' information needs,information access,information use,and information behavior assessment.The research finds that the information behavior of entrepreneurs in the decision-making process has the subjective initiative of the behavior subject,the order of the behavior process,the difference of each link,the cyclicity of the behavior process,the lack of specific links,the difference of information source selection criteria,and the existence of a decision supporting system.