The Research On Communication Strategies Of We-media Official Accounts That Fall Into The Category Of Popular Science

In the ever-changing modern social life of science and technology,people have more and more demand for all kinds of knowledge,especially new knowledge and new skills needed for life.With the change of people's reading methods and information acquisition channels,the public class of science popularization began.Be one of the important channels for people to acquire popular science knowledge.It is precisely because of the mastery of popular science knowledge and the application of knowledge skills that it is necessary in daily life.Therefore,this paper selects the popularization of the popularization strategy and the dissemination effect of the popular science class "mixed child" as the research object,through literature research.Methods such as case analysis and content analysis,based on the 5W communication theory,based on the communication effect of �Hunzi Yue�,the content and characteristics of the communication,the literacy of the communicator,and the construction of influence are carried out,and the analysis of �Hunzi Yue� is analyzed.The reasons for the user's acceptance and its success,further research on its communication strategy.The study has found that the public content "Hunzi Yue" has the following characteristics: to make reading entertaining,so that readers can easily learn;to spread scientific values through the focus of hot spots;to promote traditional culture through comics and ancient times.Thecommunicators of �Hunzi Yue� expressed their grasp of content,originality,and two-way interaction with fans through content selection,expression style and fan activity.Through the analysis of the users of �Hunzi Yue�,the users are mainly adults,and gradually develop to the trend of adapting to the needs of users.The cooperation with audio products is good,which not only increases the communication channels but also promotes their influence.Construction.Of course,there are still some shortcomings in the content dissemination process,such as the frequency of publication and the low total output of content.The study found that the publicity of the "Hunzi Yue" communication strategy has its advantages and disadvantages.Through its communication strategy analysis,it has a positive enlightenment and reference for other popular science popular media publicity,such as insisting that the content is king.Take into account the user's reading experience,clarify user positioning and foster two-way interaction with fans.