Font Size: a A A

Research On The Official Micro-blog Of "Bowu Magazine" From The Perspective Of Science Commuiiation

Posted on:2020-04-04Degree:MasterType:Thesis
Country:ChinaCandidate:S W HouFull Text:PDF
GTID:2428330578955195Subject:Journalism and communication
Abstract/Summary:PDF Full Text Request
Nowadays,enhancing the popularization of science has become a major task for China to comprehensively promote innovation in the new situation.In the Internet age,"grassroots science popularization"is rising rapidly,and more and more scientific issues are fermented through new media platforms and become the social focus."Internet+science popularization" shows us that science communication has t he opportunity to achieve strong effects after breaking away from the stereotype.This study selected the official Weibo of "BoWu magazine" as a typical case,put its micro-blog popular science behavior under the vision of Science Communication,and explored how the new media account realized science communication by using Sina Weibo Platform And what are the characteristics of transmission.In terms of research methods,Content analysis is the main research method,combining literature research method and discourse analysis.The full text is divided into four chapters,the first chapter is mainly related to the concept of the overview,from the dissemination of science,Popular Science and the distinction between the two concepts,theoretical discussion,at the same time,this paper summarizes the current situation of Popular Science micro-blog and the sample case@BoWu magazine.In the second chapter,the author explains the current situation of Science Communication of @BoWu magazine by constructing the subject categories of micro-blog,popular science,topic and Internet hot words,as well as the method categories of publishing time,form and interactive form.The popularization of science can be seen as an advertisement for scientific knowledge,so the popularization of science activity is also a kind of persuasive communication behavior,that is,the relative"scientist",as well as words,sentence patterns,rhetoric,argumentation logic and argument based on the perspective of the text,discusses how the"Natural History Magazine"produces persuasive effect through discourse.In the Internet Age,the publication of opinions is no longer restricted by time and space,so the new media of popular science has its own distinctive characteristics.The study found that the official microblog of Museum magazine has a "Cool" style of communicator,and can form a good online-offline interaction.Under the social network,the micro-blog pays attention to the interaction of the Popular Science Circle,forms a benign science communication network,adapts to "Internet +" communication,and which relies on"micro-narrative"to balance the entertainment and scientific nature in the Popular Science of micro-blog.Finally,it concludes that popular science bloggers in micro-blog should be from shallow to deep excavation,from the positioning mold to a unified style,and focus on audience preferences and other optimization strategies It is helpful to break the ossified communication mode of new media official microblogs in popular science and provide some reference for other popular science microblogs.
Keywords/Search Tags:Science Communication, Popular Science, BoWu magazine, Weibo
PDF Full Text Request
Related items