Research On CCTV's "Number Theory" Data News Reporting

The arrival of the era of big data affects and changes the development of all walks of life.In order to adapt to the trend of big data development,many industries combine their industry characteristics with big data to produce new industry value.Journalism also actively conforms to the trend of big data,and data news emerges as the times require.Data news is a news report that transforms the original way of text reporting through data mining,data collection and data analysis,with big data as the main carrier,data visualization as the main presentation mode,and data as the core element.As the mainstream media in China,so as to strengthen the public view guidance ability of the major media under the background of big data,CCTV start to searching the data news reports set up in big data and centered on the audience.CCTV led the reform trend of TV news production system,which provided a reference model for many provincial satellite TV.Although some TV media began to practice and produce in the field of data news,there are still some problems in practice,such as incomplete data acquisition,simple data interpretation and single presentation.In order to synchronize the trend of data news and cater to thedevelopment of media take CCTV series of data news reports with abundant data news output and excellent results as a case study,sort out their data news works,summarize their successful experience,clarify their shortcomings,and put forward suggestions on the symptoms.Specifically,the research on CCTV's "Number Theory" data news report includes the following parts:The first part is a summary of the structure and content of the paper.It gives a detailed introduce the related contents of the research on Digital News.The second part,combing the relevant knowledge of data news,introduces the connotation and development of TV data news.The third part analyses the content characteristics of CCTV's "Shushuo" data news from topics,data sources,topics,content styles and other aspects.It also analyses the important role of the content of "Shushuo" data news in meeting the needs of audiences and strengthening national identity.The fourth part explains the characteristics of the visualized reporting form of "Number Theory" series data news,and chooses several cases to illustrate the outstanding advantages of "Number Theory" data news reporting in the big data environment.In the fifth part,the author explains the shortcomings of "Number Theory" data news report,such as homogeneity of topics,single and vague data sources,and analyses the root causes.In the sixth part,aiming at the causes of these problems,this part suits the case,puts forward the idea of establishing its own database to open data to the public,paying attention to data news planning and innovative topic selection,and increasing interaction with the audience through the new media platform,in order to provide reference for the future development of CCTV's "Shushuo" data news report on the basis of literature research and experience summary.