Research On The Content Production Of New Media Companies Under The Power Discourse

The author tries to use the research theory of anthropology and fieldwork to observe the daily production practice and the whole process of content production of two newly innovative media companies.The thesis tells four main stories about the occurrence of two companies,and explains how the market is imagined and the content is produced from the perspective of producers.Through the four stories,we can see that from imagination to production,power is everywhere,and is flowing constantly among platforms,companies,employees,competitors,merchants and consumers.At the beginning of each story,the author briefly describes the daily work and life,so that readers have a preliminary understanding of the two fields.The four stories correspond to four projects of the two companies respectively.According to the market as the basic division standard,the text is divided into two major sections.The second and third chapters are content production with customers,while the last two chapters are content production with non-typical customers or without customers.The second chapter tells the story of the key customer of M company,from the establishment of the initial cooperation,to the whole marketing link,and how the cooperation ended in the end.The third chapter tells the story of R proj ect,the largest and only customer of company B before it closed down.In this chapter,we can see the important influence of internal organizational relations on content production.Chapters 4 and 5 describe the process by which the two companies try to produce content through imaginary markets.And how power affects content production in the process.The four stories try to reveal the power relationship throughout the production of new media content,and explore the meaning behind the production of new media content.