A Study On The Change Of Talk Show In The Age Of Media

The era of integration media is an era of product integration,terminal integration,channel integration,and human integration.In recent years,the integration of media has developed rapidly,and the "Central kitchen" has gradually become a standard configuration for media resource sharing.Program production is no longer aimed at a single media.As a model of impromptu oral expression,the talk show is easy to create a kind of human conversation.The traditional media talk program obviously can not meet the needs of multiple audiences in the era of media.Therefore,it is the focus of this paper to study how the production units have changed the talk programs.This article takes Xi Jinping's thought of socialism with Chinese characteristics in the new era as the guide,takes the audience as the starting point,compares the traditional media and the new media talk show,and summarizes the changes of the talk show in the current media era.Firstly,the author analyzes the current situation of financial media from the background and characteristics of financial media development.At present,the definition of the talk show in the academic community is based on radio and television.With the development of the media,it is impossible to accurately define many programs today.I summarize the latest documents requirements of the central government and synthesize previous research results.This paper redefines the talk programs in the era of media,and analyzes the characteristics of traditional talk programs in traditional media based on the typical traditional talk programs.In the end,the development characteristics of integrated media and the characteristics of traditional media talk shows are summarized in terms of content,technology,production,and dissemination.The integration of channels and the integration of screens have made traditional talk shows no longer limit the traditional production and broadcasting styles.In order to adapt to the changes of the times and cater to the audience's acceptance ofpsychology,the producers have made changes at this stage to create audience favorite programs.,so that more audiences accept,It's something we need to discuss.This paper synthesizes the characteristics of traditional media talk shows and new media talk shows by means of literature research,case study,questionnaire survey,etc..In the end,from the six aspects of cross-screen development,Fusion innovation,adaptation to network fragmentation,more emphasis on user experience,clearer positioning,and more emphasis on content,the changes in the current talk show in the era of media are summarized.