Research On The Multivariate Value Of Paper Media's In-depth Reporting Based On Wechat

In the era of new media,information fragmentation fills all corners of society.People get information more convenient and timely,but it also brings new problems: the authenticity of information is not guaranteed,the deep reading needs of the audience are not met,and the effect of traditional media agenda setting is weakened.In response to the phenomena,many traditional media enhance in-depth reporting in new media platform,to improve the vitality of the media and achieve media social responsibility.Therefore,the author believes that in-depth reporting also has market demand and existence value in the new era.This paper chooses the WeChat Subscription "peel onion" from the Beijing News as research object.Through reading and researching 336 samples of it in 2018,this paper uses content analysis method to analyze the theme,categories,forms,tendencies,social emotions and criteria of presenting value of the "peel onion" from six aspects,respectively.Based on Van Dick's theory of news discourse,this paper analyses the value discourse embodiments of the three representative samples from the perspectives of discourse theme,news schema,style and rhetoric.Then it further summarizes the three values embodied in in-depth reporting,and forecasts the value trend of in-depth reporting based on Wechat platform.Through the content and discourse analysis of the in-depth report of the "peel onion",it is found that it attaches great importance to the middle class,student group and general class,and focus on reflecting the character's psychological emotion and basic appeal from a flat perspective.The content involves social ethics and morality,and pays attention to reflecting on the contradiction between social system defects and social environment,which embodies the value of humanistic care,ethics and morality,and the value of critical reflection.