Research On A Provincial Broadcasters Digitalmedia Assets Outsourcing Risk Administration

In the face of increasingly fierce competition environment,in order to save social resources,can adopt outsourcing mode,namely through concentrate its resources and strength,to choose their own areas of expertise,the other parts outsourcing.With the development of social economy,the modern media industry has entered a period of rapid development,more and more media outsourcing as a new breakthrough in the development of media convergence,the broadcasting industry in many outsourcing business,media asset management center outsourcing business has its unique particularity and importance.Every day the media industry will receive a large number of complicated data resources,how to handle the data classification and cataloging so complex,has become an important media asset management business,this business outsourcing has become a large number of radio and television industry selection.Use and rely on external resources to complete the work,in order to reduce the cost,improve service quality,cultivate the core competitiveness of the role,the limited resources of radio and television industry,radio and television media asset business outsourcing is necessary and inevitable.This paper combined with the author for many years in a television media information outsourcing production and management experience,in the study on the domestic and foreign outsourcing risk control theory based on the literature,from the actual situation of a television broadcasting media information service outsourcing center,for the risk of radio and television media information service outsourcing,analyzes the advantages and disadvantages the radio and television media information outsourcing,as well as radio and television media information outsourcing risk characteristics and risk factors,and through the analysis of expert scoring weights,evaluation of provincial TV mam outsourcing risk factors important degree,and the media information outsourcing risk control issues of research,puts forward the solving measures.