The Construction Of Cultural Memory In CCTV Autumn Festival Evening Gala

As the Chinese traditional festival,the Mid-Autumn Festival carries the historical and cultural memories of the Chinese nation and is the spiritual symbol of the Chinese national culture and national identity.CCTV Autumn Festival Evening Gala is a cultural ceremony based on TV media.It is built with the time and space of memory generation,the audiovisual presentation of national cultural symbols and the image construction of cultural connotation,awakening the global Chinese cultural memory,inheriting national culture and realizing national identity.On the basis of the theory of cultural memory,this thesis takes CCTV Autumn Festival Evening Gala as the research object.Through text analysis,it aims to discuss how to construct cultural memory in CCTV Autumn Festival Evening Gala,so as to realize the identity of national cultural identity.The first chapter,CCTV Autumn Festival Evening Gala combined with the Mid-Autumn festival folk custom,realizes ritualized TV presentation with fixed program form and program content.At the same time,the author summarizes the connotation of cultural memory and focuses on the media dimension of cultural memory,which provides a theoretical basis for the following text analysis.The second chapter,the author discusses the creation of space and time of CCTV Autumn Festival Evening Gala memory from two aspects based on the characteristics of cultural memory in the dimension of time and space.In terms of synchronicity,CCTV Autumn Festival Evening Gala provides a specific space for the generation of memory that Chinese people around the world can participate in by using TV media technology and real-life construction.On diachronic,CCTV Autumn Festival Evening Gala achieves the continuation and strengthening of cultural memory in time by the continuous continuation of national memory,the reproduction of classical memory and the establishment of the past and modern connection and so on.The third chapter,CCTV Autumn Festival Evening Gala inscribes memory in the way of television audio-visual symbols through the choice of cultural symbols.By CCTV Autumn Festival Evening Gala,the cultural symbols of the Chinese national identity is constantly being written and innovative,outline a unique collective image of the Chinese national characteristics.The fourth chapter,CCTV Autumn Festival Evening Gala uses the traditional Chinese aesthetic image to condense the cultural connotation of the deep meaning of the cultural symbol in these images.By the text statistics and analysis of CCTV Autumn Festival Evening Gala,the author selects the image of "round" of moon,the image of "harmony" of lotus,and the image of "homesickness" of water carry out the discussion of deep connotation.In conclusion,Cultural memory is the connection between the past and the present.It establishes the connection of group identity by means of common rituals and texts.CCTV autumn evening through cultural memory to maintain contact with the past,the global Chinese people jointly participate in the current sharing of cultural memory,so as to achieve the inheritance of national culture and build national identity.