Research On Selecting Topics Of Regional Self-Media

As a regional media in Xi'an,Zhenguan has lasted three years since it was founded in 2016.Many influential articles have been published by the media and made great contributions to the development of Xi'an.At present,the number of self-Media followers has reached500,000,and in 2018,the total number of online readers reached 30 million.These intuitive data show us that there is a certain reason to use Zhenguan as a representative sample of regional self-media.The main body of this paper is divided into five parts.The first part is in the order of the development of regional self-media,and the concept of regional self-media is expounded.The main body of the discussion "Zhenguan" wechat public number platform.The second part makes a statistical classification of the 157 topics from the media within six months,and analyzes the commonality of the topics.The third part from the perspective of postmodernism to explain the reasons for the major impact of their choice.The fourth part expounds the social positive and negative effects of the topic selection in the process of dissemination,to find the social value of topics.And the last part discusses some enlightenment on the topic selection of regional self-media.The research method used in this paper is text analysis and literature research.After reading many scholars' literature,we find the corresponding theoretical support points and innovations for this paper.At present our country is in a social transition period,there are many contradictions in the society.The topic selection and content interpretation of the "Zhenguan" post-modern perspective are in line with the cultural characteristics of new media and its mainstream audience.In addition,its choice of topics follows news hotspots and highlights regional characteristics,so it has a strong dissemination effect and has a greater impact.Of course,the individual choice of topics also caused problems in the dissemination process due to responsibility anomie and stereotypes under polarization effects other reasons,resulting in adverse social consequences.The above path of "Zhenguan" to enhance its influence can be used for reference by other regions.It has negative social effects due to individual topics,and other regions should also take warning from the media in their development process.