Chinese Mobile Advertising Marketing Model Innovation Research

Mobile phone advertising has been popular in foreign countries more than8years.including Japan, South Korea, the development of mobile advertising most mature.the European countries to take advantage of the popularity of3G also shortened the development gap, they are in the development process of mobile advertising has accumulated rich experience. Therefore, the author first in the United States, Japan, mobile advertising marketing model the focus of analysis on the basis of the summary of the United States, Japan, mobile phone advertising and marketing model innovation in the development of successful experiences and problems. In China, in2009with the issuance of3G licenses, mobile phone is nearing completion of the course of its media, mobile advertising is generally optimistic about the prospec ts for development. Therefore the author believes that the current development of China’s mobile advertising opportunities and challenges in the strategic transformation, mobile phone advertising lagged model innovation to achieve this strategy is the biggest bottleneck in transition. Thus, the authors draw on the United States and Japan in mobile phone advertising models based on successful experience, the main mobile phone ad in China special marketing environment, the development of the current situation and problems, and tried to use modern marketing theory and method of building a cell phone with Chinese characteristics advertising model, the realization of mobile advertising innovation marketing mode in order to be able to get out of China’s mobile advertising marketing difficulties, the Chinese mobile advertising industry to promote health and healthy development of reference and reference.