| The growth in technology especially the internet has created avenues and business opportunities for investors in digital online shops to attract and meet the demands of the ever growing number of online users and shoppers.What is more,the internet hosts both real and fake businesses causing online shoppers to have diversified experiences and behaviors towards online shopping.Consequently,this dissertation sought to assess the behavioral traits of online and retail customers with emphasis on the social aspects with universities in Lahore as the case study.To realize this,primary data was collected from the graduate and undergraduate students using questionnaire.Consequently,questionnaires were issued and returned by 184 university undergraduate and graduate students in Lahore.The collected data was them analyzed using SPSS 20;on tables and charts and hypothesis tested through the chi-square test.The results reveal that there is a significant relationship between behavioral traits on online shoppers and their shopping behavior.This was significant at a 5% level of significance.Again,the major behavioral traits that were accepted to be influencers of online shopping include time saving,convenience,website designs,and security of payment systems,meanwhile consumers are more sensitive to security.However major recommendations were made as well some suggestions for future studies in the area. |
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