Design And Implementation Of Electronic Mall Card Voucher System

With the continuous development of various e-commerce applications,the marketing strategies on their e-commerce platforms are also increasing.Issuing various electronic coupons,vouchers and membership Cards has become the mainstream of commodity marketing,playing the big role in attracting consumers to buy goods,promoting the commodity information and increasing sales.At the same time,with the heated commercial competition,a variety of service platforms continue to optimize and innovate in their cards and coupons service which has been developed into a "commodity" gradually.High discounts are used by the platforms to get consumers to buy the e-cards they offer,with the aim to make higher sales.Therefore,the card coupon system plays a decisive role in the major e-commerce platforms and becomes one of the most effective marketing tools.By anal sizing the e-commerce marketing strategies,this paper designs and develops a complete card voucher system,combined with the online practical application scenes.Compared with the traditional coupon system,the e-commerce platforms often offer more coupons and cards of different kinds for marketing.Their back-end database uses MySQL for storage and Redis database and Gearman service for caching and data synchronization.In addition,it also divides the core business functions into different subsystem platforms,namely marketing management platform and e-mall client.The marketing management platform is used for operation personnel,aiming to manage the creation and release of cards and vouchers.The e-mall client is aimed for users,with the purpose of providing users with all kinds of cards and vouchers to receive and use.On the whole,the data caching mechanism breaks through the bottleneck of the simplex read-write database.The modularization of business service functions improves the development speed and release speed and enables them to work in parallel,which makes the system more flexible and scalable.Due to this,the practical problems which exist after issuing and releasing the cards and coupons have been solved.In terms of the structure of the paper,it firstly introduces its study background,analyzes the current card and coupon system at home and abroad and summarizes the advantages and disadvantages,so as to establish the study direction of this subject.Secondly,it develops and designs the marketing management platform and e-mall client on the card and coupon functions module by using the key technology and tools.Finally,the cards and coupons are created and issued on the marketing platforms in the form of web pages.On the e-mall client,the cards and coupons are received and used through the WeChat small programs.Then,the paper analyzes the results after testing the system and summarizes other expandable functions for the core business of the system.