Motivation And Value Cognition In The Mystery Life Museum:A Structure Equation Modelling Approach

The ethical issues under the controversy of Human Plasticization Exhibition are widely concerned by the academic circles.The exhibition of specimens of Mystery Life Museum evolved from the Human Plasticization Exhibition in foreign countries.It is an important case of dark tourism cognitive research,which is an urgent academic problem to reveal the role and significance of Human Plasticization Exhibition in the construction of life ethics from the perspective of visitors.Based on the research cases of Life Museum Mysteries in Chengdu and Zhouzhuang of Suzhou,this dissertation adopts various methods to reveal the relationship of cognitive structure among visitors'motivation,experience and value,including quantitative research,designing investigation questionnaire from the view of tourists'perception,descriptive statistics analysis,paired-sample T test,factor analysis,structural equation model and others in order to reach following conclusions:First,descriptive statistics are applied for analyzing the motivation,experience and value cognition characteristics for visitors to the Life Museum Mysteries.The results show that:first,Understanding knowledge,Understanding mysteries,Understanding achievements and Exploring the meaning of life and death are the most important internal driving forces to visit the Museum of Life Mysteries.Second,The measurement of experience is carried out by cognition and emotion respectively.In terms of cognitive experience,Human rights of remains,Identity of remains donor and Source of remains specimens are the main experiences.Visitors have a strong perception of the origin of human specimens,the identity of donors,the ethical,human rights disputes involved and other questions.In terms of emotional experience,Regret the lack of public health knowledge,Specimens make me fear and Fear of life exit higher importance.From this,we can find that when visitors experience human specimens,their inner emotional activities are rich.Human specimens can directly give visitors fear and cognition and reflection after fear.Third,after victors experience the tour experience,the main cognition obtained by the visitors is Change the view of life and death,Understand the knowledge of disease prevention and Be glad for the health of themselves and their relatives.The dissertation contrasts visitors'perception of two places through the comparison of mean paired-sample T test.Form the perspective of motivation,there are huge gaps among seeking stimulation,breaking through psychological barriers,exploring the significance of life as well as being driven by curiosity.Compared to Chengdu,visitors to Zhouzhuang prefer seeking sensory or psychological stimulation,breaking through psychological barriers and exploring the significance of life.From the perspective of experience,there are also huge gaps among thinking the fragility and helplessness of life before diseases,specimens making me feel disgusted and specimens making me fear.In addition,the average sum value of latter two belongs to the 1^st score level?4<m?,which indicates that the experience cognition is still higher when there is difference between the degree of disgust and fear in samples of museums in Chengdu and Zhouzhuang.Particularly from the perspective of value,no obvious gap exists when there is difference in motivation and experience in two museums.From the perspective of the difference of visiting times,staying time and revisiting aspiration,local interviewees intends to visit ahead of time while interviewees from other provinces come to relax and relieve pressures from life and work.Third,the results of confirmatory factor analysis show that there is a tender cognitive relationship among motivation,experience and value cognition.Among them,motivation cannot directly affect value cognition.Experience need be used as an intermediate variable for conducting adjustment.Compared with the influence of spiritual feelings,knowledge and friendship have less influence on cognition and reflection.Mental feelings cannot directly affect and increase human knowledge.To sum up,as an important empirical case of dark tourism cognitive research,the Mystery Life Museum reveals the special visiting motivation of the respondents and its potential relationship with some demographic variables,and finds out the inherent logical relationship among motivation,experience and value perception.Also,the research conclusion can better reveal the theme of"Body Worlds"in the construction of life ethics in modern society,especially playing better role of the scientific and educational functions of museums and providing important scientific decision making basis for accurate segmentation of dark tourist market.