Study On China’s Regional Brand Communication Environment And Strategic Analysis

Based on the regional economic integration regional brand as the starting point, with consumer culture theory as a framework, based on the" Pearl River Delta" regional brand development, dissemination of the status quo analysis of in-depth research, dissemination environment opportunities and threats, in contrast to "long triangle","Beijing ferry Ji" regional brand advantage and inferior position, to study" Pearl River Delta" regional brand strategy.Through the study found," Pearl River Delta" regional brand dissemination main body is not clear, communication is single, lack of brand culture connotation, did not establish communication feedback mechanism. This is the "Pearl River Delta" regional brand communication caused certain effect.In this paper, based on the analysis of the" Pearl River Delta" regional brand development strategy:communication subject should execute overall regional operation, mode of transmission should adopt integrated communication and promotion of regional brand culture connotation, subdivision of regional brand audience to take precise transmission, the establishment of regional brand of the feedback mechanism.