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A Case Study On The Transformation Of Cloud Service Strategy In HD Software Company

Posted on:2019-02-11Degree:MasterType:Thesis
Country:ChinaCandidate:Z Y JiaFull Text:PDF
GTID:2428330575992164Subject:Business administration
Abstract/Summary:PDF Full Text Request
Since 1990s,enterprise information management has been popularized in China.So far,many enterprises and institutions have used or developed information management systems.With the sustained growth of national economy China accelerated development of domestic software industry has maintained a sustained and rapid development of the situation,especially the "Internet plus","mobile Internet","cloud computing" and "big data","artificial intelligence" and other information technology continues to change over the new software development enterprise faces turn the world upside down.The challenge is becoming more and more intense.In the rapid change of technology environment,the traditional software development enterprise based on project delivery model has not fully met the new needs of the users,and can not adapt to the changes brought by the new technology.At the same time,a lot of new competitive ways and new markets have been derived from the fast changing environment.Software development enterprises need to provide more professional products and systems in their industries,and also need to be ready enough to enter the new market as soon as possible.How to keep competitive in the original industry,how to be prepared enough and how to make a figure in the new market must be seriously considered by the software development enterprise.The market is changing rapidly.The environment of the software development industry is more and more elusive.In the face of high speed change,enterprises must ensure that the enterprise strategy can be adjusted in a timely manner,so as to effectively improve the efficiency of the enterprise and ensure the continuous development of the enterprise.By analyzing the process of transforming the HD company from the traditional software development enterprise to the SaaS service provider,this paper explores how the strategic transformation of the enterprise and how to deal with the problems in time in the process of transformation.This paper mainly studies the whole process of the transformation of HD company.In the beginning of the transformation,starting from the internal environment of the company and the external environment of the industry,the necessity and feasibility of the strategic transformation are demonstrated through a variety of analysis methods,and the correct direction of the strategic transformation is finally selected through comparative analysis.In the process of transformation,the software technology is encountered.A variety of problems,such as operation,personnel management,marketing strategy and organizational structure,are analyzed by the company one by one and solutions are given;and further planning for the development of enterprises is made by the company in the later period of the transition.Through the research and analysis of this paper,it is concluded that enterprises need to continue to analyze the internal and external environment in the process of development,so as to ensure the accurate analysis of the direction of industry development,the correct choice of the direction of transformation and the ability to deal with the problems in the process of transformation in time,and also to ensure that the enterprises can seize the opportunity and make war at any time.A little transition,and ultimately a successful transition.
Keywords/Search Tags:Software development, Strategy transformation, SaaS cloud
PDF Full Text Request
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