A Study On The Social Behavior Of DouYin Users

In recent years,with the continuous improvement of network technology and audience acceptance,Internet video products of various shapes and colors have emerged one after another.Network drama,network live broadcast and mobile short video stay actively in the network port,with different content styles and audience positioning,constructing a multimedia interactive scene jointly built by a variety of communication symbols.Among the dazzling variety of Internet short video products,The app of DouYin is the best.Since its launch in September 2016,it has exploded the short video network industry within two years.In a very short period of time,DouYin develop into a popular social application of short video industy,and its barbaric growth aroused me strong interest.In my continuous research,I found that DouYin breed a lot of ordinary people into WangHong,many ordinary people become apopular in DouYin.Secondly,the content in DouYin is seriously homogenized,with a large number of users imitating with each other,and the phenomenon of "xijing" is serious.There exist a big performance component in video,which is even scripted.Besides,there are some similarities between the copywriting published by users in DouYin.Both the presentation behavior of users on DouYin and the social behavior of users in real life are closely related to DouYin.At this point,I finally determined the research object of this paper as:social behaviors of users in DouYin,and tried to answer the following questions:Firstly,what does the relationships between the popularity of DouYin and cultural environment?Why does so many people logging in?Secondly,what is the impact of DouYin on users' social behaviors?What is the special landscape of users'social behaviors after he entering DouYin?Thirdly,what is the reasons of this behavior and the user psychology behind the behavior?Based on the above problems,this paper adopts case study,text analysis and other research methods to conduct a panoramic exploration of the social behaviors of users in DouYin.In the first chapter,I clarified the evolution process of mobile short video and DouYin video,and answered the first question of this paper:what does the relationships between the popularity of DouYin and cultural environment?Why does so many people logging in?In this chapter,I considers the chattering short video under the macro social environment,and believes that the technology,product's strategic positioning and interaction design are the main reasons for its popularity in the society.The second,third and fourth chapters answer the second and third questions raised in this paper:what is the impact of DouYin on users'social behaviors?What is the special landscape of users' social behaviors after he entering DouYin?Thirdly,what is the reason of this behavior and the user psychology behind the behavior?In these chapters,I summarized the social behaviors of chattering users as follows:"carnival":from online to offline,"show":performances with scripts,"connection":video social interaction.In the second chapter,"carnival":from online to offline,I selected five cases to support my view,liake to see the modern brothers in dandong,the popularity of web celebrity milk tea,XiAn bowl throwing and so on.At the end of the second chapter,I reflected on the reasons and psychology of the offline transfer of user behavior.After my comparison,I found that the offline transfer of most user behaviors often results from the psychology of keeping up with the joneses.In the third chapter "show":in the exhibition with scripts,I select the topic of seaweed dance and the topic of little brother in DouYin as examples to discuss that the self-presentation of DouYin users in tvirtual scene is mostly the exhibition with scripts.Based on this,I reflect the reason and psychology of user's performance behavior.After my comparison,I find that this kind of performance behavior is more based on the openness and kindness of the demand for fame.After my comparative analysis,I find that in the era of social network,we become more lonely.In the fourth chapter,"connection":video social communication,I select Li xueqin talk initiatively to Wuyifan and the same kind of Huangbo's dance as examples to analyze the connection properties of media,with rich experience materials.Media has become a bridge connecting between the ordinary people with the stars and the weak individuals.Finally,the paper reflects that,in the era of strong relation develops weak relation,individuals have gained companionship or become more lonely.In the conclusion,I summarize the users' social behaviors and the psychology behind the behaviors,and also reflects on DouYin from two directions.On the one hand,the rise of DouYin creates a new social scene for users and brings a new way of communication.It makes lonely,empty and discrete individuals join into an informal network community,which helps to resolve the contradictions and risks of individual society to some extent.On the other hand,it conveys wrong values to some extent and even leads to the cultural degradation of young people.