Research On The Impact Of Media Reports On Corporate Tax Avoidance

Corporate tax avoidance has always been a hot topic of academic concern.On the one hand,taxation is the main source of government revenue,and the tax authorities are committed to collecting tax revenue.On the other hand,companies that aim to maximize profits tend to reduce tax expenditures and increase after-tax profits,thereby taking tax avoidance measures.Many of the existing research articles on corporate tax avoidance are analyzed from the perspective of corporate governance,but few articles have started from the external corporate governance mechanism of media reports.For the interaction between media reports and other internal and external corporate governance mechanisms to control corporate tax avoidance,whether negative reports are more conducive to corporate tax avoidance,the existing research has not been fully demonstrated.In order to answer the above questions,this paper analyzes how the media reports act on corporate tax avoidance.Moreover,this paper analyzes the role of internal and external governance factors in the regulation of these effects,and further distinguishes the emotional orientation of media reports,and explores the regulatory role of sentiment orientation in media reporting to corporate tax avoidance.This paper selects China's A-share listed companies as samples from 2008-2016 and provides corresponding empirical evidence.The study found that media reports can effectively curb corporate tax avoidance.The high level of internal control quality,poor institutional environment and negative reporting of sentiment orientation have positive adjustment effects on media reports and corporate tax avoidance.The research results of this paper have reference value for market investors,listed companies and taxation regulatory agencies and the media.