The Design And Implementation Of Tao-Secret-Command Serving System To Business

Tao-Secret-Command Serving System To Business,based on the Mobile-Taobao's inner Secret-Command System,is a promotion channel platform to help the B(business)side reach the C(client)side,which provides application,system vertification,manual review,serving,offline and data statistics of secret-commands for media workers,advertisers and inner employees.The primary purpose of the product is allowing the external media to make it easier and more efficient to guide their own traffic into Taobao App and thus,transfer their traffic into money.So the design of the serving system appears to be quite significant.The secret-command is a promotion channel with scene-penetration capability,which can penetrate various emerging traffic scenarios and traditional scenes such as video,live broadcast,audio and copywriting.Every double 11 from 2015 to 2017,the media can only create his own command by sending the requirement to operators of Taobao Union,and then operators of Taobao Union send relative configs to Taobao offline,finally the operators of Taobao create the command on their inner platform with UI.Due to such a long and complex work flow,the amount of commands was very small but did have significant effects of UV(User View)and GMV(Gross Merchandise Volume).Besides,secret-command's entry of C side is the main seach box,a very precious position of Taobao App,shared by multiple business,improper words of secret-command are likely to cause public relation crisis.Under such a background,this paper analyzes the process and scalability of the whole system,including the business concepts,the architecture,the definitions of interface,the precipitation reuse framework of the core underlying capabilities and the data link of the entire system.The system provides two kind of interfaces,one for App(application)and the other for PC(personal computer).The entire system is based on the combined framework of Spring boot+HSF+MyBatis+TDDL,depending on nearly ten external services.It can take the delay of service invocation under control by utilizing the scalable and high-performance distributed service framework named HSF.it uses Diamond as a persistent configuration management middleware to meet the business requirements which are promoted from time to time.The word verification module is constructed as the core capability of the system,with about eight different word packages docked.The Tao-Secret-Command Serving System to Business mainly plays a role in the pre-heating and grainage process of the Alibaba's varous major promotion activities.First applied to the Double 11 Shopping Festival in 2018,it continued to support the Double 12 Shopping Festival a month later,and will keep going to support the 2019'618' mid-year shopping carnival.During the double 11 of 2018,the system setup several activities for the advertisers to promote,such as Super Coupon,Wish List,Taobao hot star shop and so on.Eventually,the product brought tens of millions of UV and hundreds of millions of GMV.