The Research On The Media Image Construction Of Character Report In The Paper

Character reports in China have experienced a development process from “typical” to “atypical” for nearly 80 years.Influenced by the macro backgrounds of politics,economy and culture in different historical periods,the media images presented in the character reports are also different.From the 1940 s to the 1970 s,the typical character reports gradually developed from the beginning to the prosperity.The character reports in this period have obvious political symbol characteristics,which led to the media image in the character report with a strong propaganda color and more rigid.With the in-depth development of reform and opening up,Chinese society has entered a period of comprehensive transformation.The background of the dual transformation of society and media has brought about tremendous changes in the image of the media,and this change is especially reflected in the current new media platform.By studying the media image created in the story report of "The Paper",the article presents the records of the characters in the key period of social transformation in the deep period of the social transformation,and analyzes the characteristics of the characters in these eras.The reasons for the transformation have been constructed,and the mainstream new media figures represented by “The Paper” have inspired the construction of the mass media image.The media image of the character is established through different character reporting frameworks.The article sets the analysis category table according to the high,medium and low levels of the news framework,and encodes and analyzes the sample of the person report.The characters in "The Paper" can be divided into traditional typical figures including economy,education,culture and entertainment,as well as atypical characters including social folk figures and female characters.And then by the top level(reporting topics,sources,news genres,reporting keynotes)to the middle level(person selection,the main event)goes to the lower level(text expression,key words),that is,from abstraction to concrete analysis of the presentation of various characters.The people selection in the character report comes from the real society.The character image is also an objective embodiment of social development.The change of the macro background of politics,economy,culture and so on is naturally an important factor that causes the change of the media image.In the exploration of image transformation factors,based on the social transformation and media reform,political and economic system reform,social psychology changes and the inherent evolution of typical to atypical reporting concepts,the impact of social macro background on the transformation of current characters is analyzed.In China,a country in a critical period of transformation,the rapidly developing modern society has brought increasing psychological pressure to people.The Chinese people generally face problems such as secularization of interpersonal relationships,indifferent moral consciousness,emptiness of mental state and loss of life goals.In the face of such social problems,the mainstream new media represented by "The Paper" needs to follow the principle of value communication,not only to spread the mainstream values of the society,but also to meet the emotional needs of the audience,to shape the real characters with flesh and blood,by saying good The Chinese story shapes the public's sense of social and cultural identity.