From Role To "Character Setting"

Originally referred to as “character settin”,“character setting” was originally a professional vocabulary in animation and games,but in recent years it has become a network of hot words used frequently,especially for stars and public figures.Time has proved that “character setting” is not just a hot word of the Internet,but its usage and context are gradually fixed,and there is a tendency to change to common language.First of all,the construction of “character setting” in the current public view is often used as a marketing tool.This “character setting”obviously has the symbolic value that can be consumed.This “character setting” has its own marketing.law.The essence of human beings is a symbolic symbol.In the context of consumerism,people consume such symbols.It can be said that the symbolization of consumption in the context of consumerism is the internal cause of the emergence of“character setting”.At the same time,it cannot be ignored that,in addition to the “character setting” built in marketing,the general public also constructs “character setting” in daily life.This“character setting” still has its symbolic value,and can even be said to be a kind of consumption.Secondly,the word “character setting” has a overlapping and overlapping part with the traditional concept of the role,but with its unique imprint of the times,it changes with the trend,has diversity,entertainment characteristics,and implies consumerism.logic.To some extent,this is a new continuation and development of traditional concepts in the context of consumer society.“character setting” can be built and it is easier to “collapse”.In the construction and collapse of “character setting”,the media has played a role that cannot be ignored.The media's support and accusation of “character setting” occurred between the two.The discussion on“personal design”mostly focused on the praise of“decent”“character setting” and the rejection of “personal setting collapse”.Despise the deliberate “selling people” behavior,and respect the“character setting” of how to reasonably construct the public's favorite.In the post-truth era,the correctness and fallacy in the mass media lost clear boundaries,and the truth gave way to the credibility of information and the authority of the media.The attitude of the audience to the “character setting” is not the true and false of “character setting”,but the subjective love and disgust.The anxiety of identity is intensifying in the consumer society.This excessive and persistent anxiety hinders people's normal self-cognition.The choice of “character setting” embodies the relationship between a person and the person himself.“character setting” is like a mirror.What is reflected in it is not the self,but the desire of the subject,which is a kind of consumption of self-image.The establishment of“character setting” embodies a narcissist's pursuit and desire for idealized self-objects.This is self-rescue of identity anxiety in the era of consumerism,but this self-help must be powerless.“character setting” can be said to be a product of the consumer society,based on the symbolization of things.It is itself a small label in the huge symbolic system.The illusion of identity constructed by symbols may be Temporary relief but definitely can't solve the anxiety of identity.