Research On Interpersonal Communication In WeChat Game Applet

Game is the most valuable and interesting part of human nature.It is only when people play that he is completely human.With the advent of the era of mobile Internet.The time of the audience's work,study,and life is divided.These times are characterized by"fragmentation"and even game entertainment is no exception.At the same time,with the rapid spread of smart phones,more and more people will choose to use mobile phones to play games and entertainment activities during their fragmented time.People's requirements for the game tend to be easier to understand,the operation is simpler and more convenient,and it is easy to get started.The We Chat game applet was born in this context.It is a new development of social online games and a new product.The most popular representative is the "jump" game applet.One month after the "jumping",its cumulative game users reached 310 million.At the same time,its retention rate for the next day reached 65%,and the retention rate on the 7th was as high as 52%.The overall performance far exceeded the average level of the mobile game industry,and its emergence caused widespread concern.The rapid popularity of the game applet is inseparable from the platform of We Chat,because WeChat itself has its own social attributes.After reviewing a large number of social online games and literature,the author decided to use four methods of in-depth interviews,questionnaires,participatory observations and literature analysis to conduct research on the articles.Through these methods,we can explore the interpersonal communication of WeChat game applets.This article uses the game applet "jump" as an example to explore the new intertextuality of the WeChat game as a new extension of social online games.First of all,to sort out the evolution of social online games.From the PC to the mobile,from the computer to the mobile phone,to the derivative game applet of the mobile APP today.These changes are due to advances in technology and the emergence of fragmented social needs.As a new extended WeChat game applet for social online games,it reconstructs the current interpersonal social attribute structure.Next,using the "jump" game applet as an example,this paper analyzes the interpersonal communication of WeChat game Mini Programs by means of questionnaire survey and in-depth interview,and puts forward questions and assumptions.This paper studies the usage frequency,use scene,game motivation and interpersonal behavior of users,and analyzes the specific changes of individual choice,two-way choice,thought exchange and continuous interaction in the development of interpersonal communication of Mini Programs.The chi-square test of the problem and hypothesis is carried out by SPSS software.This paper summarizes the characteristics of interpersonal communication in WeChat game Mini Programs from three aspects:interpersonal subject,mode and effect,and obtains the influence of Mini Programs's interpersonal communication on communication dimension and emotional dimension.Combined with some previous studies,in the era of popular game entertainment,the author published some opinions and views on the development of interpersonal communication in game applets,and put forward a prospect for the future.The interpersonal relationship of the WeChat game applet begins with a strong relationship.The way people interact with each other has changed and it has begun to tend to be a socially easy way.In a more comfortable circle,you can freely choose social objects,so that strong relationships can be maintained and enhanced,while users themselves can achieve unburdened communication.Social choices between each other can also proceed according to their own wishes.Subject to other conditions.Under the modem fast-paced lifestyle,everything has become rushed by the influence of technological development.The audience no longer maintains the feelings with friends through letters,phone calls,and meetings,and the relationship between them is less.Everyone is indulging in virtual cyberspace and neglecting the interpersonal relationship of real relationships.But the emergence of WeChat game applets has become a new way for them to maintain their emotions.Users have strengthened the interaction between strong relationships in virtual social network games,achieve social compensation for reality.As a social online game,Mini Programs,a WeChat game,it has regained its understanding of the strong relationship in the virtual space.In the virtual network environment,the We Chat game applet allows the audience to regain attention to the reality relationship,which is of great significance to the present,and the user returns to the relationship between the strong relationship in this way.In this space,virtual and reality are intertwined and overlap,and the way of interpersonal interaction is reconstructed between each other.