Research On Visual Design Of Fruit Delivery APP In Digital Era

In March 2015,under the strong call of Premier Li Keqiang,the"Internet +" plan of action was highly respected in all fields.Most industries took the Internet as a carrier and the new consumption of online and offline connections was gradually upgraded.Based on this,development of the "Internet+" and 020 increased to the peak.After the cold winter of capital,the State Council once again issued a document vigorously supporting 020,explicitly encouraging life service 020,infiltrating 020 into every aspect of life,promoting the online service of daily living,tourism,health and entertainment,promoting the combination of online and offline services,improving personalized convenience services,prompting people to a better,more convenient and friendly service of 020.The demand of basic necessities oflife is increasing,and people pay more attention to the health and safety of food.The demand of better quality of fruit delivery and high-quality fruits has been increased.Many Apps of fresh electricity supplier is developing rapidly,providing consumers with many fresh fruit supply platforms.Due to the particularity of the platform for fresh electricity supplier,the restriction of the conditions of storage,logistics and cold preservation of fresh electricity suppliers,many Apps of Fresh electricity supplier have been at a loss,most of which are a waste of money and do not make a good profit,and do not bring consumers a good shopping experience.The market positioning of the "MITAO fruit distribution" is the people of high social status who have certain requirements on the quality of life and want to have a healthy lifestyle.I tend to open up the channel with quality fresh fruit and bring good quality 020 services to high quality fresh fruit products for this part of the population.This topic through the App of visual design named "MITAO Fruit Delivery" to position the target population accurately and to redefine the visual presentation of the target population,this can not only optimize the traditional fresh delivery,but also promote the development of fresh fruit App.This article focuses on the exploration and research of design practice.The article is divided into four parts altogether.The first chapter mainly introduces the research purpose and significance,background,research methods and key problems to be solved.The second chapter introduces the background of the digital age and the theoretical analysis of the visual design of App interface development.The third chapter is about the analysis of fresh fruit distribution market research,and the analysis of the development of its market competing products,user portrait analysis,and the building of the visual image for fresh fruit distribution APP named "MITAO".The fourth chapter combines the actual of the survey report to establish the product image after the actual exploration of design practice,and finally conclude the full text.The innovation of this project lies in redefining the target population,targeting the target population,establishing a high-quality fresh fruit distribution platform and bringing good services to this group,and refining one category from the fresh electricity supplier category distribution of fresh fruits,which individually optimizes fruit delivery by this small and beautiful platform.The visual design,icon design,App board design,color design has an innovative embodiment and in addition,the emotional design and the App are well integrated by the mascot.This would not only fill the gap for the delivery of fresh fruit market but also facilitate the exploration of the development of fresh electricity business.