Research On Short Video News Communication In Micro-Whale Smart TV

With the rapid development of Internet technology,new electronic media such as mobile phones and computers have risen rapidly,and television has gradually relegated to a secondary position.However,television has not been completely replaced by portable electronic media such as mobile phones.Instead,it has combined the traditional form with the Internet under the stimulation of the Internet to carry out integration and transformation,and has begun “self-salvation”.As the most representative product of TV in the transformation and transformation,smart TV has certain research significance.Based on the micro-Whale technology,which is the internship unit of the author's social practice,this paper studies the spread of short video news in the micro-whale smart TV based on the Internet environment.The article first clarifies the research background,research status and research methods of the subject,explains the origin of micro-whale TV and the concept and characteristics of smart TV and short video news;and based on the data collected during the micro-whale TV internship,The content of the micro-whale smart TV news information channel is analyzed,and the user's viewing tendency is verified through data analysis.Secondly,the actual transmission of short video news in the micro-whale smart TV news information channel is mainly personalized recommendation and manual distribution.And the topic of hot topic communication and content classification;through the analysis of the collected questionnaire data and the comparison of the data of the different channel home albums and the comparison of the data of different channels of different channels,the impact of short video news on the micro-whale smart TV news information channel is obtained.The main factors of communication effect are recommendation,recommendation,recommendation title,recommendation content,recommendation duration,etc.Finally,it is pointed out that the short video news in the spread of micro-whale smart TV mainly has the platform started late,the popularity is not high,the channel Strong competition,less user retention,and space Wide,duplicate content to wait,and the pace of development work to improve the quality of short news video editing and keeping up with the Internet smart technology proposed solutions to these problems and the future of short news video communication strategies in the smart TV in two aspects.