Research On Marketing Mode Of Short Video In Mobile Social Era

With the rapid development of mobile Internet and the wide popularity of social applications,China ushered in the era of mobile social.As a way of visual information dissemination,short video has entered people's social life and provided a new social form for the public.The characteristics of short video,such as mobile,social and fragmentation,fit the expression demands of current social culture.As a new social media,it is favored by the masses and creates more opportunities for the development of the market at the same time.It has become another new favorite of the industry after the webcast industry.The development advantage of short video has attracted the marketing market,and has achieved good results at this stage.Achievement,more and more enterprises begin to attach importance to short video marketing,each enterprise is for their own development efforts to find a new way out and pursue their own marketing model.Therefore,how to break the traditional marketing mode and construct the marketing mode to adapt to the current market environment under the development of the current mobile social age,how to break the traditional marketing mode and construct the marketing mode to adapt to the current market environment? It has become a problem worth thinking about in the marketing environment of the current competitive short video industry.This paper focuses on the development conditions,concrete manifestations and problem countermeasures of the short video marketing model in the mobile social age,and makes a deep analysis of the short video marketing cases in the current era by using the methods of case analysis and data analysis.First of all,through the internal and external conditions of short video marketing,this paper points out the reality of its development,lays the foundation for the short video marketing model,and finds out the feasibility of its marketing model.Secondly,through the research of the marketing mode in the market,it is through the analysis of the marketing mode based on the short video content dissemination and the marketing mode based on the short video content presentation mode.Some methods and laws of marketing model are worked out.It is found that there are some corresponding problems in the marketing model of short video in the mobile social age.On the one hand,individuals and enterprises should pay attention to their shortcomings while seeing the profit of short video marketing.On the other hand,with the development of the times,the shortvideo marketing mode is constantly innovative and rich,not only needs to pay attention to the output of short video marketing content,but also needs to do a good job of gatekeeping,combined with the needs of different audiences,accurate positioning.Find a suitable marketing model to achieve better business cash.The author hopes that through the combing and research of this article,the short video camp The benign development of marketing industry provides reference to a certain extent,in order to provide some feasible ideas for the commercial realization of short video marketing,and to promote the healthy development of content ecology of short video market in our country in the course of continuous research and thinking.