Research On The Film Text And Audiences Of Feature Film On Political Issues

With the rise of the internet,new media has formed an encompassing force to the public which is inevitable.The interactive,immediate,extensive and fusional feature of it enables itself the ability of integrating information,and changes the formerly one-way propagation mode.The increasing enthusiasm of the public to participate in Internet discussions has,to a certain extent,greatly enhanced the coverage and influence of mainstream values.Mainstream value is confronted with the strong impact of diversified thoughts.In this context,mainstream media represented by CCTV allies with the Propaganda Department of the Central Committee of the CPC,has introduced seven feature films dedicated to the 19th National Congress,including To Reform in the End,Rule of Law.in China,China's Major-Country Diplomacy,and so force since July,2017.These feature films has represented the decision-making process of major strategic deployments for deepening the reform in an all-round way,has changed the former situation that the communicator is enthusiastic but the audience has no passion,and therefore has triggered a TV viewing craze.This research takes feature film dedicated to the 19th national congress as subject of study,adopts the method of qualitative analysis combined with the method of case analysis,the method of text analysis,and the method of grounded theory to conduct research on feature films on political issues recently broadcasted by CCTV.First of all,I conduct keyword definition of TV feature film,feature film on political issues as well as audience and their behavior.I also conduct detailed explanation of the theory of narratology and the theory of usage and gratification.All of this help me establish fundamental and scientific cognition of feature films on political issues.Through detailed literature review and carding of the current status of related research,I find that research of feature film on political issues is still at descriptive stage.It has strong color of research on the science of success" and is lack of targeted audience research,which enables itself rather big research,develop and innovation space.Secondly,I take the method of text analysis to analyze the film To Reform in the End which is the first film dedicated to the 19th national congress from the perspectives of theme and narrative,screenage and sound,and explores the characteristic of this film.As a typical speculative feature film on political issues,To Reform in the end changes the formerly narrative mode,takes narrative perspective of multiple dimensions,combines internal and external narratives,integrates macro and micro themes to tell the great practical course that the Central Committee with Xi Jinping at its core leads 1.3 billion Chinese people to carry out the reform through overcoming difficulties.At the screenage and sound level,To Reform in the End flexibly uses image languages including lens,constructs,lighting effect and color.With the help of sound elements including commentary,actual sound and music,the film presents its views and insights vividly,which adds infection to itself and breaks the eigenmode of being too preachy and having stereotype represented by traditional feature films on political issues.Finally,it outlines a vividly picture of reform from the two dimensions of vision and hearing.Thirdly,the method of grounded theory is taken.I conduct in-depth interviews around college students aged 20 to 29 who have watched the feature film dedicated to the 19th national congress.Through three rounds of data coding and continual memo writing,I find that influencing factors including social experience,expectations in accord with customary practice,expectations that meet demand,reliability of perception,perceived ease of use,degree of expectation satisfaction,value,loyalty and substitutability of perception have an impact on the audience's watching behavior.This impact runs through the whole process of watching,whether it's before,during or after watching.And each influencing factor interplays with each other.Finally,the motivation model of watching the feature films dedicated to the 19th national congress is constructed.At the same time,reliability and generalization test is made.With the characteristic of circulating and ever-changing,this model has illuminated the behavior expression and motivation of it when the audience are watching feature film on political issues.Former experience of watching feature film on political issues will affect our expectation of the next watching behavior.Former thoughts will be reflected in subsequent actions directly or indirectly.This model has important theoretical meaning and realistic meaning on the creation and transmission of feature films on political issues represented by films dedicated to the 19th national congress.tFinally,I conduct a comprehensive comparison between the results of text analysis and content analysis,and suggestions such as balanced narrative and symbolic narrative are made for the creation of feature film on political issues.In order to get more wildly attention from the younger generation,feature film on political issues should not only present big social events,but also take greater use of the story dissemination method.It should give communicating signs specific connotation,fuse story,emotion and value together,enlarge common identity space with the audience,and thus trigger strong resonance.At the propagating level,I give suggestions such as ritualized communication and festival-based communication.Since the new media communication technology which takes the internet as its core has become the most important platform where people get information in their daily life,feature film on political issues should take the initiative to embrace the change of information technology.It should also adhere to the principle of context is king,integrate communicating methods of traditional media and new media with each other.Through the creating of media matrix with innovative thinking,superimposed effect of communicating can be exerted,profound recognition of the whole country and nation are triggered.Making feature films on political issues go global,making it the bridges and ties of shaping national image and promoting international exchanges and corporation,making it tell a good Chinese story and transmit Chinese voice.