Research On Design Elements And Brand Style Of Interactive Animation Of Android Smartphones

With the rapid development of the mobile Internet,smart phones have become the standard of people's lives,and competition among various brands of mobile phone manufacturers is fierce.The design style of mobile phone system is a bridge for mobile phone manufacturers to convey brand concept to users and establish emotional connection.Before users experience the system functions,they will first notice the style and taste of the system UI.Therefore,the stylized design of system UI is very important.At present,the research on the design style of static UI interface is relatively mature,but most of the research on dynamic effects is focused on interactive functions,and the research on dynamic style is still relatively rare.The stylized design of the dynamic effect of smart phone system is mostly completed by the designer based on his own experience,which is unstable.In order to quantitatively study the dynamic design,and assist the designer to design a stylized kinetic effect that is more in line with the user's cognition,this study introduces the ideas and methods of sensible engineering into the dynamic design.Firstly,the current situation of dynamic design of mobile terminal system is described,and users' requirements for system dynamic design are investigated.The KANO model is used to analyze the demand.The existing dynamic design principles are summarized,and the lack of stylized design guidance in the existing design principles is pointed out.Then,a kansei engineering-based dynamic effect style vocabulary extraction method was proposed.Taking android third-party customization system of domestic mainstream mobile phone manufacturers as the research obj ect,dynamic effect style vocabulary of mobile terminal system was collected and extracted.The KJ method is used to summarize the vocabulary into 10 groups of style vocabulary.The factor group analysis and cluster analysis(R type)were used to classify 10 groups of vocabulary,and the results of the two methods were combined to obtain 5 groups of final style vocabulary.After vocabulary extraction,common design elements of dynamic effect of mobile terminal system were sorted out.Finally,on this basis,an experimental study was conducted on the association between dynamic design elements of mobile terminal system and style vocabulary.Through the analysis of the correlation between the dynamic design elements and the dynamic effect style,the style attribute table of the commonly used design elements of the mobile end system is obtained,which helps the brand manufacturers to more accurately and efficiently produce the brand stylized dynamic design that meets the user's cognition.In general,the innovation of this research is to transform the user's perceptual cognition of system dynamic style into a vocabulary of styles that can be quantified.On this basis,the commonly used dynamic design elements and style vocabularies are linked together,which provides designers with the reference basis of stylized dynamic design.At the same time,it also provides a quantifiable method based on perceptual engineering for dynamic design research.