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Design Of Hamankardon Invoke Intelligent Speaker

Posted on:2019-04-27Degree:MasterType:Thesis
Country:ChinaCandidate:J Y ChenFull Text:PDF
GTID:2428330545465008Subject:Arts
Abstract/Summary:PDF Full Text Request
With the development of science and technology,the industrial industry has entered the "Industrial 4.0" era.HarmanKardon,a product based on big data,cloud computing,artificial intelligence and Microsoft,is an intelligent speaker based on big data,cloud computing,artificial intelligence,voice interaction and visual interaction.Artificial intelligence technology has become the home product center technology guidance,and Bluetooth speakers because of its wireless transmission,voice input characteristics,To become the mainstream of smart products.Invoke is a Microsoft artificial intelligence "Cortana" micro as a software carrier,Invoke audio Voice interactive audio for hardware carrier.The software includes Cortana artificial intelligence cloud data,intelligent processing,and mobile phone App Cortana,hardware including the HarmanKaron design of the speaker itself.Because HarmanKardon is the hardware carrier of the product,the product modeling design of Invoke will follow the brand recognition rule of HarmanKardon.Product design identification has five elements:brand concept recognition,product modeling recognition,f-unction recognition,material recognition,color recognition.This paper investigates the family genes of HarmanKardon from the five elements of product identification design so as to obtain the elements that can continue to be used on Invoke.In this paper,we conclude that the identification elements of HarmanKardon include:1 Ogo position recognition,mesh 60 °rule recognition,material recognition,eolor recognition,icon design recognition,moving base recognition and so on.Select part of the identification elements from the Invoke to generate the graph.Finally,the consistency of Invoke product identification elements and HarmanKardon family product identification is verified by presenting Invoke effect diagram.In the similar product market,the five identification elements of the product should not be taken as the rule of product brand design.The product identification elements will also be influenced by the similar competition and the cognitive preference of the target user.Therefore,after analyzing and summarizing the product identification elements,we should analyze the similar competitive brands and product target users in detail,so as to determine the market positioning of the products in the styling style.In this paper,we will analyze and study the identification characteristics of Invoke in the context of the five identification elements of product design,so as to accurately position the market of Invoke and ensure that Invoke has the following characteristics in the competitive products of the same kind.Difference and brand recognition.Then the user research methods:data analysis and situational analysis are used to analyze and investigate the target users.
Keywords/Search Tags:Brand Identification elements, user Research, Competition Analysis, Brand Gene
PDF Full Text Request
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