A Comparative Study Of Two Development Paths Of Media Think Tanks

At present,think tanks have become an important part of the country's soft power,playing an increasingly important role in the political,economic,cultural and military fields of a country,thus gradually developing into an important research field.In 2013,Xinhua set up a think-tank-based Research Institute called the Visit Think Tank,which became the beginning of the construction of a new media think tank in China.In the following five years,various kinds of media think tanks or think tanks closely related to the media have emerged in endlessly.Under this background,it is of dual significance to study the operation and development path of "media think tanks".On the one hand,it will explore some common problems in the development of China's new think tanks;on the other hand,it will discuss some common problems in the development of China's new think tanks.It is also a comparative study of the sample of "think tanks" in the media.We selected the Southern Media Think Tank Matrix and Jiangsu Zijin Media Think Tank as the research samples.On the one hand,these two think tanks are representative in the current development path of domestic media think tanks:the Southern Media Think Tank Matrix represents the transformation of media groups to think tanks,while the Purple Gold Media Think Tank represents the development of traditional university think tanks;on the other hand,although in China,the two think tanks are representative.There are 142 media think tanks categorized in CTTI,but in order to investigate the development path and operation quality,we must have three aspects of data:operation time,operation team and operation products,and the two media think tanks have corresponding accumulation.The results show that,compared with the operation mode of the first-class think tanks at home and abroad,the transformation of the local Party newspaper group think tanks represented by the Southern Media Think Tank Matrix has made financial revenue and innovative ideas.The Southern Media Think Tank Matrix is based on the rapid realization of capabilities other than the press group's news coverage,so it seeks to focus on intellectual services and public opinion operations.The advantage of this option is that it can rapidly generate business flows and financial revenues,but the drawback is that it is difficult to complete a deep and forward-looking strategic report on its own,so-called wisdom.The business of the library is mostly focused on transactional services and activities;without the ability to construct a core knowledge system,there is no "moat" for knowledge services,and the social influence can be limited.However,the media think tank transformed from the traditional university think tank,such as Zijin Media Think Tank,has not fully clarified its position,professional operation team has not been completed,basically in a stage of scholar autonomy,the overall operation of the "slow".Researchers lack a sense of belonging and access to think tanks,and lack the support of researchers,the so-called idea of building new think tanks will always remain on the slogan.Comparing the two types of media think tanks,they have made their own explorations and attempts on the construction and development of the new type of think tanks in China from their respective business and foundation.There are common problems and individuality deficiencies.In view of the lack of independence and professionalism,this paper attempts to create from the peripheral environment to internal management.Two aspects of reform are put forward to solve the problem.