Research On Personalized Push Operation Strategy Of News And Information Products

Personalized push is an inevitable trend under the development of technology.Algorithm recommendation and news industry achieve each other.All the major news and information products carry on the banner of "personalized push" one after another,and distribute the news content from the user's point of view.Under the background of the development of Internet,the number of netizens is increasing rapidly,and the news industry begins to pay more attention to the news message demand of the audience.News and information products,as the product of the integration of news industry and Internet in the new era,highlight the characteristics of the times and maintain the relevant attributes of news books.For news and information product operators,how to better adapt the product to the market is essential.News personalization Push is a service function that can not be ignored in the process of news dissemination because of its low cost,accurate delivery,and can enhance the stickiness of users and increase the exposure of products.In the era of information explosion,if you want to push the most interesting news information at the most suitable time,it means that the personalized news push must connect the product and the user,and constantly strengthen the connection between the product and the user.How to establish contact with users and how to provide users with more precise and customized news content is the first criterion for all news and information products to operate.This paper takes the personalized push of news and information products as the research object,based on the current situation of the news and information products industry,and focuses on the development trend of the news information industry.By using content analysis method,interview method and on-the-spot inspection method,the existing problems of personalized push are deeply analyzed from the point of view of users,and the corresponding operation strategies are put forward according to the problems.Personalized push is an important channel to reflect the real-time advantage of news and information products,and it is of great practical significance to the whole social information dissemination.At the same time,we vigorously develop the algorithm recommendation at the same time.Think deeply about the current situation of the industry and have a sense of concern,promote the healthy development of the news and information industry.