Research On Media Image Narration Of Leading Cadres In New Media Environment

From In recent years,the rise of new media platform has provided the public with a platform to participate in social public management,but also by virtue' of its broad media attributes,it has provided the audience with a field to express their opinions and emotions.With the acceleration of the process of democratic development,the media image narration of leading cadres has increasingly become the hot spot of social public management.In view of the renewal of the media,the new media platfonn plays a vital role in the media image narration of leading cadres.Therefore,fron the perspective of narratology,taking the vigorous development of the new media platfonn as the research background,this study will comprehensively use the knowledge and methods of media image systen theory,news narratology,media communication theory and other disciplines,and take the leading cadres below the provincial level and above the county level in Shaanxi Province as the research samples to explore the media image of leading cadres under the new media environment.What kind of narrative mode,structure,perspective,rhetoric and value are shown respectively,and the changes of narrative representations are analyzed through data demonstration.The research finds that the process of leading cadres' media image construction is the narrative process,and the concrete embodiment of the construction is the presentation of narrative text and mimetic envirorunent.Compared with the nedia image narration of leading cadres under the traditional nedia,the nedia image narration of leading cadres under the new media environnent is more flexible,three-dimensional,comprehensive and deep-seated.In the narrative purpose,it is no longer a single news broadcast,but a continuation of the main line for targeted narrative.Narrative structure is no longer relying on a single official mainstream media,but integrated into the self-Media platfonn and non-official news media,from an equal perspective,image construction.In the fonn of pictures and texts,social public opinion is synchronously resonated on the network platfonn to extend the narrative effect.It not only broadens the public's cognitive dimension of the media image of leading cadres to be interpreted symbolically,but also promotes the focus of narrative texts on topics,and effectively meets the inherent needs of the public.However,through the in-depth analysis of sample data and typical cases,the study finds that the new media environment,in view of the broad nature of the media,is easy to lead to the tendency of political entertainment to a certain extent,resulting in the deconstruction of the image of leading cadres.Therefore,we should optimize the narrative mode,strengthen the platfonn management,adhere to the narrative norms of the unity of media reality and social reality,create a good narrative environment,and rationally construct the media image of leading cadres.It is hoped that this study can provide some strategic guidance for the media image construction of contemporary leading cadres,and provide reference for the relevant theoretical research of later scholars.