Research And Implementation Of CRM System Member Management Platform Based On Oracle Siebel Automotive Company

With the popularity of automobiles in urban families,the relationship between automobile sales and after-sales market has also undergone great changes in the current automobile market.The after-sales market of automobiles is gradually moving from the backstage to the front stage,from the traditional "product-centered" to the "customer-centered".Therefore,the core status of CRM(Customer Relationship Management),which mainly serves customers,is gradually increasing.CRM system solutions represent the growth of profitability and revenue.The implementation of the system can not only enhance customer satisfaction,but also greatly help the business strategy of the enterprise.Oracle Siebel CRM is the most comprehensive customer relationship management system scheme in the world.By combining analysis with transaction processing and planning functions,it serves to manage all customer-oriented enterprises.Its excellent software and hardware integration scheme can help enterprises maximize revenue and profit growth in business.Based on the real projects of large domestic automobile companies,this paper conducts allround customer maintenance and value development by investigating the needs of enterprises and dealers,aiming at creating customer loyalty plans and integrating customer resources.Use customer loyalty management to design a membership system for customers' demands,and use points and member's rights and interests to enhance the stickiness between customers and enterprises.Through the use of existing customers for integrated marketing,not only enhance customer stickiness,extend the customer's life cycle,so as to better develop customer lifetime value.It has guiding significance to the management improvement of traditional automobile industry.The system adopts Oracle Siebel framework,database Oracle11 g,USES ETL tool to extract and transform data,designs the security of the system,and finally tests the system in detail according to the process of software development.The system successfully reaches the online standard,showing the advantages and core functions of the system.