The Marketing Problems And Countermeasures Of Samsung Mobile Phone Of M Company In Heilongjiang Region

Due to the frequent quality problems of Samsung mobile phone in the Chinese regional market in recent years,the market share of Samsung mobile phone of company in Heilongjiang region has been decreasing year by year.It had been the forefront of smartphone sales in China in the past few years,but with the appearance of the quality problems and the decrease in market share,there had been exposed a number of key issues,such as conflicts between channel vendors,product market pricing issues,insufficient localization of the team,and other issues.As of the end of 2018,the market share of Samsung mobile phone of M company in Heilongjiang region had been reduced to 1.4%.By face of declining sales,gradually shrinking of market share,and poor word-of-mouth response,M company in Heilongjiang region took internal self-examination and external comparison totally two methods to summarize its own problems in order to reverse the current disadvantages.In the external comparison,the main competitors which are Apple and Huawei were compared about the main marketing models and operating characteristics of the companies in Heilongjiang region,OPPO,vivo,Xiaomi were also compared;The next was internal self-examination,through the deep analysis of current product marketing strategy,price marketing strategies,channel marketing strategies,and promotional strategies it was found that the current disadvantages of M company in the Heilongjiang region included excessively product pricing,no novel and promotional methods,lack of innovative sales ideas from team members and unable to meet consumer demand by sales channels,etc.According to the existing problems of M Company in Heilongjiang region,firstly,the STP theory was used to segment the market,to determine the target market,and to determine the product positioning of Samsung mobile phone in Heilongjiang region,in order to find out the market positioning of Samsung mobile phone in Heilongjiang region,so that product price can be adjusted,and be set market-oriented,more attractively promotional strategies were increased,and product quality and stylish design concepts were also increased,existing sales channels were integrated,the time and price of promotions were defined.Re-planning marketing solutions and brand new marketing concept would be taken to help M company in Heilongjiang region out of current sales difficulties.China will start to fully deploy 5G facilities in 2019,and this is an opportunity.In this study,many suggestions were made for optimizing marketing strategies and reshaping the brand image.I hope that through the optimization of the overall marketing strategy,Samsung mobile phone of M company in Heilongjiang region will seize new opportunities and create greater glories as China's 5G market is approaching.